For over a century, new families learned about camp from word-of-mouth referrals. Social media creates new, but often confusing opportunities to supercharge word of mouth. I, however, do not know social media well enough to understand the best ways to utilize it. As a result, we decided to hire the most talented person we could find to help us craft and execute a social media strategy. It was clear to me that Blake is that person. We have worked with her for about 14 months and we have seen meaningful growth in all metrics, including new camper signups.
Working with Blake and Social Summer Camp has been a wonderful experience for us! Blake takes the time to get to know your camp individually - the traditions, the lingo, etc - as well as your personal goals for your camp. Together we came up with a marketing strategy tailored to our specific needs, and lo and behold we ended up with wait lists for all of our sessions, at an earlier date than we have ever gone on a wait list! She is also wonderful at keeping our camp's social media presence credible and up to date, a must in today's society. I highly recommend her to any camp, she is totally worth it!
As a social media manager, I worry about things like content creation, community management, Facebook, twitter, LinkedIn, Pinterest…the list goes on. I found Blake on twitter and I can honestly say that I am now able to prove results and confidently use the term “social ROI” to my boss…and it’s all because of her. I was struggling to understand the ins and outs of the ever-changing Facebook advertising platform, and the moment that Blake took over, my ads started converting. Now, we have hundreds of qualified leads per month from Facebook ads and it’s all because of her!
Blake spent over three years at Facebook helping brands meet their business objectives with social media. Combining that experience with memories and lessons learned from ten summers at camp, Blake has put together a comprehensive social media program to help summer camps reach new campers and increase revenue. Blake is a graduate of the University of Texas and currently resides in Austin.
Blake recently presented on social media and summer camps at the American Camp Association Tri-State Camp Conference and at CampMinder Camp.