For over a century, new families learned about camp from word-of-mouth referrals. Social media creates new, but often confusing opportunities to supercharge word of mouth. I, however, do not know social media well enough to understand the best ways to utilize it. As a result, we decided to hire the most talented person we could find to help us craft and execute a social media strategy. It was clear to me that Blake is that person. We have worked with her for about 14 months and we have seen meaningful growth in all metrics, including new camper signups.
I met Blake Sunshine a few years ago when she was presenting a session on the world of Facebook, Google, and social media at CampMinder Camp. As Blake continued her talk on social media and Facebook, I realized it was the first time in a social media session a presenter was actually talking CAMP. She understood us. WOW!!!! I met with Blake later in the day and within a week our camp began working with Blake and Social Summer Camps. It has been one of the best marketing decisions we have made.
Blake and her team work with us to plan and organize each camp season. Our Facebook page likes have grown and our enrollment has increased during the time we have worked with her. YEA!!!! It has definitely been a winning situation for us.
Blake's customer service is top notch. She cares about us. Her company has grown over the last couple of years, but she continues to be closely in touch with her clients. She is quick to respond whenever we ask her to do anything on our social media - whether it is Facebook, Instagram, Google...it happens immediately. Her creativity is helpful when our brain is tired. In short, we love Blake, and you will, too.
I thought I knew a lot about social media.. Apparently not as much as Blake and her team at Social Summer Camp. Since Blake took over our social media, our engagement of our current campers, staff and alumni has gone through the roof. We have also seen a huge increase in new camper leads. Blake and Social Summer Camp are the best!
Blake Sunshine and the Social Summer Camp staff are awesome professionals. They possess the unique combination of marketing expertise, social media savvy, camp knowledge as well as strong communication and organizational skills. They have provided the framework for our online marketing strategies always keeping in mind our bottom line goals for recruiting and retaining campers. With their thoughtful guidance and quick turnaround on projects, we view Social Summer Camp as an extension of our team.
As a social media manager, I worry about things like content creation, community management, Facebook, twitter, LinkedIn, Pinterest…the list goes on. I found Blake on twitter and I can honestly say that I am now able to prove results and confidently use the term “social ROI” to my boss…and it’s all because of her. I was struggling to understand the ins and outs of the ever-changing Facebook advertising platform, and the moment that Blake took over, my ads started converting. Now, we have hundreds of qualified leads per month from Facebook ads and it’s all because of her!
Blake spent over three years at Facebook helping brands meet their business objectives with social media. Combining that experience with memories and lessons learned from ten summers at camp, Blake has put together a comprehensive social media program to help summer camps reach new campers and increase revenue. Blake is a graduate of the University of Texas and currently resides in Austin.
Blake recently presented on social media and summer camps at the American Camp Association Tri-State Camp Conference and at CampMinder Camp.
For information on careers with Social Summer camp email: blake (at) socialsummercamp (dot) com.