About Us

Social Summer Camp provides the tools and expertise that summer camps and schools need to build, manage, and monetize social media campaigns. Since every program is different, we dig in to discover what makes yours unique, then design effective advertising and social media campaigns to achieve your goals.

About Social Summer Camp:

Social Summer Camp prides itself on providing the best content, ad creative, and overall social media strategy for our clients. The entire team comes from a social media and digital marketing background and work specifically toward understanding the unique goals of each individual client.

Our strength lies in our deep knowledge of the summer camp and school industries and their unique marketing needs. Whether it be attracting new students and campers, announcing a new program that’s open for enrollment, or keeping current families up to date and engaged, we know the best way to market it.


What is it like to work with Social Summer Camp?

  • We always do what is best for our clients
  • We don’t believe in a one size fits all solution
  • We specifically target our marketing to what matters most to your customer
  • We work as if we are a part of your team
  • We are obsessed with marketing trends and have the drive to be the best
  • We deeply understand summer camps and the unique challenges they face
  • We don’t underestimate the sacrifices our clients make to use our services
  • We always believe that more is possible
  • We are optimistic about the future of marketing
  • We are collaborative – our entire team seeks out answers to each client’s challenges

Our Team

Nick Middleton

Nick is the head of operations at SSC.

He has spent the last 12 years helping companies of all sizes across industries grow their business through digital marketing. As a former camper at Camp Stewart, Nick understands the unique and pivotal experiences that camp can provide and merges that experience with his background in digital advertising to help summer camps reach new campers and increase revenue. Nick is a graduate of the University of Texas and MIT’s Entrepreneurship Program and currently resides in Austin.

Nick recently was a Featured Presenter on digital marketing and how to help brands grow at SXSW as well as the Power of Facebook Groups at ACA Tri-State and Social Media at SPARC National.

For information on careers with Social Summer camp email: nick (at) socialsummercamp (dot) com.

Breanna Roiz

Breanna is a seasoned digital marketer and the Director of Client Success at Social Summer Camp, where she has spent the past five years leading social and paid strategies for camps, schools, and youth-focused organizations.

Since rejoining the team in 2020, she has taken on a key leadership role by onboarding new clients, developing and managing campaign strategies, and driving results across social media, email marketing, and digital advertising. Breanna specializes in full-funnel marketing plans that blend compelling content, high-performing ads, and insightful reporting.

She holds an M.A. in Digital Media from Texas State University and brings a blend of creativity and strategic insight to every project. Her background includes both global and local consumer brand marketing, influencer partnerships, and a commitment to staying ahead of trends in a constantly evolving industry. Breanna is passionate about helping mission-driven organizations grow through smart, authentic digital storytelling.

When she’s not behind the computer, Breanna enjoys life at full speed with her toddler son, two energetic pups, and her husband by her side.

Holly Hearn

Holly is a creative digital marketer who joined the Social Summer Camp team in May of 2019. Once she became an Account Manager in December of 2019, she found an interest in ad strategy development and conversion attribution. Holly is skilled in ppc marketing, social media marketing, conversion tracking, creative development and copywriting.

After graduating with a B.S. in Public Relations from Texas State University, Holly moved to sunny Austin, Texas. She now works remotely to travel, climb and spend time with her dog, Charlie.

Jennifer Raimondo

Jennifer joined Social Summer Camp as a Social Media Associate in February 2022. Now as an Account Manager, she looks forward to creating ad campaigns and helping clients achieve their goals.

Jennifer graduated from the State University of New York at New Paltz with a B.A. in English Education. Prior to Social Summer Camp, Jennifer taught English in the United States and Costa Rica. She discovered her passion for digital marketing while managing and creating content for her school’s social media accounts. Due to her background in education, Jennifer has a keen awareness of what parents want for their children, and uses that knowledge to produce engaging content and effective ads.

Mercy Koehler

Mercy joined Social Summer Camp as an Account Coordinator in February of 2025. Mercy recently graduated from Texas State University in 2024 with a BSA in Digital Media Innovation and Mass Communications, and a minor in Psychology. Before her time at SSC, she managed the social media for Aviator Pizza out of Austin, as well as contributing to TXST’s alumni association socials. Mercy’s background in communications, data analytics, design, and social media make her an effective member of our team.

 

Mercy works out of her home in Kyle, TX, and is always willing to discuss books and crafts!

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