The end of organic reach on Facebook

I don’t want to make it seem like the world is ending. But if your world revolves around organic reach on Facebook, it sort of is.

According to Forbes, “Research published today by Social@Ogilvy shows the downward trend of organic reach on Facebook that a post published on a brand page can expect. From 16% of followers of a brand page being shown a piece of content in 2012, the percentage of organic reach has dropped to roughly 6% in February 2014 for an average page, and just 2% for large pages with more than 500,000 likes.

And the unofficial advice from Facebook sources to community managers noted in the report? Expect it to approach zero in the foreseeable future.”

ZERO.

Now, I’m not too concerned about this. But the reality is, if you haven’t figured out a paid strategy on Facebook now is definitely the time.