Blog

Avoiding Copyrighted Music for your Camp Videos

Posted on July 7, 2014
in Social Strategies
by Blake Sunshine
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You may have found the perfect summer jam for your camp on the radio, but is it the right song for your YouTube and Facebook videos? Both sites are hyper-vigilant when it comes to copyright infringement and all public and private videos shared with your camp community are subject to strict enforcement. With advanced audio-scanning technology, YouTube and music companies can easily identify any copyrighted songs in your videos and have them removed. Even if you purchase the song and give credit...

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Twitter Introduces Remarketing

Posted on June 26, 2014
in Uncategorized
by Nick Middleton
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Interested in creating #winning ad campaigns on Twitter? The company has developed a new website tag that creates campaign audiences by identifying Twitter users that have recently visited your camp's website. You can retrieve your tag at ads.twitter.com in the conversion tracking tab. Add it to the page of your website that get the most visitors, like your homepage. If you are already using a Twitter website tag to track conversions, you can simply change the settings to have it monitor...

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Facebook Advertising Updates

Posted on June 24, 2014
in Uncategorized
by Nick Middleton
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Facebook just announced new changes to its ad strategies that will make ad relevance on the site better than ever before. In the coming weeks, the company will start using information from the websites and apps you browse to determine ads that may interest you. So, for example, if a mom has recently researched summer camps online, Facebook will consider that one of her interests and will start showing her more ads about summer camps. Facebook is also adding new ad preferences...

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Facebook Video Ad Updates

Posted on June 19, 2014
in Uncategorized
by Nick Middleton
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If your camp has some great video content that you would love to share, this week’s news out of Facebook should be particularly exciting! You can now select “video views” as an objective when creating Facebook ad campaigns. This new objective automatically optimizes your ad performance by displaying your video ads to the users in your target audience who are most likely to watch videos on the site. Facebook is also improving the efficiency of the video ads themselves by adding two...

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Crowdfunding For Your Summer Camp

Posted on June 17, 2014
in Uncategorized
by Nick Middleton
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The overall cost and maintenance of summer camps can not only put strain on the owners and staff, but camp parents' too!  Instead of raising camp tuition and fees, or taking out a business loan, crowdfunding can be a great alternative to raising money for your summer camp. What is crowdfunding? The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. How can camps use crowdfunding? Crowdfunding can be...

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Facebook News Feed Update: Showing You More Of The Content You Want To See

Posted on June 9, 2014
in Uncategorized
by Nick Middleton
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Last week Facebook announced that it is changing the way it features your activity from third party applications and websites.  The site plans to show more of stories you choose to share and less of the activity that your apps automatically share for you. Thankfully, this means that your News Feed should now include more articles and videos relevant to you and your campers and fewer Candy Crush updates! Overall, Facebook wants to show you more of the interesting and engaging content you...

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We Heart It: A New Social Media Platform For Teens

Posted on June 3, 2014
in Uncategorized
by Nick Middleton
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With the alarming growth of social media platforms, there seems to be a new social media app and network popping up on a weekly basis.  Recently, We Heart It, a social media platform similar to Pinterest, sparked our interest.  With nearly 30 million active users ( 80% being under 25 ) We Heart It is quickly becoming one of the go-to social media networks to reach teens, behind Instagram, Twitter and Facebook. What is We Heart It? Similar to Pinterest and Instagram, We Heart It is...

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Three types of advertising

Posted on May 29, 2014
in Camp Inspiration
by Blake Sunshine
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I wanted to share with you all a great blog post from Seth Godin on advertising. What kind of advertising is your camp running? What do you want to be running? From Seth's Blog: "Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again. Google's business is driven by direct response advertising. Trust ads are generally unmeasurable. "I've heard of...

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Improving Your Google AdWords

Posted on May 20, 2014
in Social Tools
by Blake Sunshine
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AdWords, Google’s online advertising program, allows businesses to create ads that connect with Google searches. Your ads will pop up based on the keyword lists you create and their relevance to what people are searching online. Here are some tips for getting started with AdWords and building your keyword lists: Begin your campaign by making a mental profile of your customers. Think about who they are, where they are, what websites and blogs they read, and what words or phrases they...

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Running Ads During the Summer

Posted on May 15, 2014
in Social Strategies
by Blake Sunshine
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Summer is quickly approaching and I get asked a lot if camps should continue to run Google and Facebook ads during the summer. I definitely understand this question and realize that it can add up to some pretty significant budget savings if you can pause your ads during the summer. BUT, you really shouldn't. Why you ask? 1. Summer is when you have the best content! You have to take advantage of marketing yourself at a time when you have the...

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