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Facebook Shops lets camps sell merch through social media

Posted on May 20, 2020
in Social Tools
by Nick Middleton
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Facebook just unveiled its newest feature, Facebook Shops. This lets small businesses list products for sale directly on their Facebook and Instagram pages. Now it's easier than ever for customers to buy your stuff. COVID-19 has hit small businesses especially hard. This includes summer camps. According to a recent State of Small Business Report conducted by Facebook, about ⅓ of small businesses in America have temporarily ceased operations because of the virus. With so many businesses struggling to stay above...

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How Sleepaway Camp Can Benefit All Kids

Posted on April 21, 2020
in Camp Inspiration
by Nick Middleton
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The first day of summer just around the corner, so you might be thinking about sending your kids to sleepaway camp.  You also may be asking yourself, “What if they don’t like being away from home?”, “Will they enjoy it?, “Will they be too homesick to do so?”, or “What if they feel out of place?” These are some of many questions and concerns that may run through any parent’s mind. Sending your kids away for long periods of time to a...

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Influencer Marketing: The Future of Marketing

Posted on April 21, 2020
in Social Strategies
by Holly Hearn
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Social influence has monetary and marketing value thanks to influencers, a budding form of social media marketing. Influencer marketing involves endorsements from people with expert knowledge and/or social influence in their respective fields. It is most associated with Instagram, although influencers exist on Twitter, YouTube, Facebook, and even TikTok.  According to some estimates, Americans see between 3,000-5,000 advertisements per day. Social media users often buy products recommended by trusted influencers.  Over one-third (38%) of respondents who engage with influencers trust what...

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Updated – Instagram for Summer Camps

Posted on April 21, 2020
in Social Tools
by Nick Middleton
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Want to reach your campers with a targeted message on social media? Instagram is the place to be! Over 1 billion people actively use Instagram each month, and 500 million use Instagram stories every day. Here are some quick tips to get active on Instagram. 1. Set up your account - Go to Instagram.com and set up your camp's account. Find a few camps to start following and see what types of photos are getting good engagement. Post to your other...

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6 Tips to Secure Your Zoom Meetings or Virtual Events

Posted on April 6, 2020
in Social Strategies
by Nick Middleton
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You’ve heard of photobombing, but are you familiar with Zoombombing? If you’re working from home, chances are you’ve used Zoom before. Zoom allows users to chat in video web conferences, making it a popular option for organizations that have been forced to go virtual. Unfortunately, using Zoom also comes with the risk of getting hacked, or “Zoombombed,” by unwelcome visitors. Luckily, there are ways to protect your privacy and your meetings.    1 - Protect your Zoom meeting with a password One of...

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Facebook Updating Page Organic Impressions

Posted on November 7, 2019
in Social Strategies
by Holly Hearn
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Facebook Page impressions are an important metric for measuring how many times your post enters a user's screen. Impressions are not unique to one user, which means the same piece of content can be displayed to the same user multiple times. Over the last few years, Facebook has updated formulas for calculating metrics such as reach and engagement. On October 17 the social media giant announced a change in how organic page impressions will be calculated which may impact your...

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Moderating Social Media and Digital Trolls

Posted on August 22, 2019
in Social Strategies
by Holly Hearn
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Social media has created giant platforms for users to say what they want to whomever they want, creating a major issue for social media companies and users. Social media companies want to create a pleasant online environment for users, yet also want to be seen as upholding the American value of free speech. For years, there have been concerns over the open-forum, wild-west environment on the internet, but recently, calls for blocking certain kinds of speech on social media have...

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Is TikTok the Next Trend for Digital Marketing?

Posted on August 7, 2019
in Social Strategies
by Holly Hearn
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TikTok is a social media platform that puts video first, a similar format to Vine. Videos are 15 seconds long and often feature short skits, lip singing, tutorials or a range of cringy videos. Formerly known as Musical.ly, it is estimated that over 500 million people use TikTok, meaning the network is larger than Twitter and Pinterest. With such a large user base, TikTok is growing as a marketing platform-especially for brands that market to young people such as summer camps....

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Changes Are Coming to Facebook’s Mobile Ads

Posted on July 23, 2019
in Social Strategies
by Holly Hearn
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In just a few weeks Facebook is changing the text and aspect ratios for ads on its Mobile News Feed. The updates roll out on August 19, 2019, and aim to “match the look and feel of the new Facebook design introduced earlier this year.” This may seem like just another of the hundreds of updates Facebook rolls out annually, but these changes are important for online advertisers to understand and embrace. There are a few key changes to the...

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Copyright Infringement image

How to Stay Away From Copyright Infringement

Posted on June 28, 2019
in Social Strategies
by Holly Hearn
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It may be engaging and fun to add the newest, hottest song to a video to welcome back campers; however, it is likely that the video will be flagged for copyright infringement and you will face some consequences. Copyright infringement is the act of violating any of a copyright owner’s exclusive rights granted by the federal Copyright Act. Copyright was created to protect the work of artists and creatives so that they can have legal recourse when someone uses their...

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