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Privacy Updates, Data Sharing and How Advertisers Can Adapt – Part 2

Posted on June 14, 2019
in Social Media Roundup
by Holly Hearn
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Advertising techniques and strategies have evolved since the foundation of modern advertising in the 1920s. As televisions and computers became accessible to almost every American, advertisers capitalized on the technology to reach large numbers of targeted audiences. Now, tools used for targeting online audiences may be disappearing and advertisers and businesses need to adapt. For small businesses like most summer camps, this comes as a hard hit. Facebook and Google Ads are affordable and effective ways to target a few potential...

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Understanding Firefox’s Newest Privacy Update – Part 1

Posted on June 10, 2019
in Social Media Roundup
by Holly Hearn
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Nearly everyone is concerned about online privacy and protecting their personal information in cyberspace. The Pew Research Center found that 93% of adults say that being in control of who can get information about them is important. These concerns are becoming more prominent and even tech giants like Facebook, Google and Apple are responding. On June 4, Mozilla Firefox rolled out perhaps the most aggressive privacy measure to date, which includes enhanced tracking protection by default for all new users...

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Work with Us!

Posted on April 8, 2019
in Jobs
by Blake Sunshine
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Social Summer Camp is a fast growing advertising agency that provides innovative marketing and social media solutions to summer camps all over the country. We’re hiring for a bold account manager to serve as a client lead across multiple client accounts. Strengthening key client relationships with a focus on driving advertising metrics, client satisfaction, and innovation is at the heart of this opportunity. More info on the ins and out of the role follow below, and if this seems like a...

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Capturing Summer Camp Customers Post-Tour

Posted on July 31, 2018
in Social Strategies
by Blake Sunshine
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Summer camp tours are winding down and camp families are starting to make their final decisions about camp for next summer. While some families want to make a decision quickly post-tour, it is very common for some families to wait until closer to the early bird deadline to make a final decision. So what can you do to help turn these touring families into customers? Show them great content- I'm always shocked at how camps don't specifically advertise to families who...

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More Social Media Content Does Not Equal Better

Posted on July 20, 2018
in Social Strategies
by Blake Sunshine
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Anyone who has ever been a client of Social Summer Camp knows that we recommend posting daily on social media during the summer. We recommend daily posting because of 1) increased attention on our social media pages and 2) the quality of content available during the summer. However, I've noticed a trend recently where camps are posting 3, 4 or sometimes even up to 5 times a day during the summer. The bad news for these camps though is that...

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Should My Summer Camp Advertise Through The Fall?

Posted on July 11, 2018
in Social Strategies
by Blake Sunshine
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As visiting day approaches and camp starts winding down, I get asked one question A LOT by my clients. "Now that summer is over, can I take a break from advertising?" Is it really worth spending money on ads through the the fall? The answer is (obviously) a resounding yes, but I wanted to explain why we think it is so important. Don't Lose Momentum Summer is the most important marketing time of the year. You create daily content for social media,...

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Instagram Aims at YouTube: IGTV

Posted on June 21, 2018
in Social Tools
by Blake Sunshine
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Today Instagram announced a brand new app for watching long-form video on Instagram called IGTV. Videos posted to Instagram have long been limited to only 60-seconds, which means that most users still rely on YouTube for long-form video. Now you will be able to upload hour long videos to IGTV. Things that make this app unique are: Videos are full screen and vertical. Most people prefer watching content the same way they hold their phone, so this is a nice addition...

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Facebook’s Organic Reach Change… What’s Really Happening?

Posted on March 14, 2018
in Social Strategies
by Breanna Salinas
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onThe new year brought extreme changes to Facebook’s algorithm that frightened many brands and marketers on social media. According to many, Facebook’s update allegedly could result in a decline in Facebook's organic reach for posts made by brands or companies on Facebook. Don’t you overwhelm yourself, let’s be clear here: This news isn’t really new and nothing is really changing. Facebook has changed their algorithm frequently for years now and we have already seen changes similar to this before. In November...

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Staying Relevant on Facebook After Big Changes

Posted on February 26, 2018
in Social Media Roundup
by Breanna Salinas
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As we see Facebook making big changes to their algorithm these next few months, we are looking for new ways to make content interesting and relevant to the audience for success on the platform. Adam Mosseri, Head of News Feed at Facebook, describes that Facebook will be focusing on content with “meaningful interactions”. This means that marketers should be able to adapt to changes and create content that will encourage engagement and conversation. Here are some tips to consider when...

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Predicting Social Media Trends for 2018

Posted on February 20, 2018
in Social Media Roundup
by Breanna Salinas
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In the past year, we saw a number of trends throughout several social platforms that have us wondering what’s to come in 2018! From the rise of Instagram “Stories” and the expansion of live streaming on Facebook to the increase in character limit on Twitter, social media platforms have marketers on edge, trying to adapt and stay on top of their online game. As 2018 begins, we hope to see new features that are beneficial and easy to use, both for...

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