Blog

by Holly Hearn

Advertising techniques and strategies have evolved since the foundation of modern advertising in the 1920s. As televisions and computers became accessible to almost every American, advertisers capitalized on the technology to reach large numbers of targeted audiences. Now, tools used for targeting online audiences may be disappearing and advertisers and businesses need to adapt. For small businesses like most summer camps, this comes as a hard hit. Facebook and Google Ads are affordable and effective ways to target a few potential...

Understanding Firefox’s Newest Privacy Update – Part 1

Posted on June 10, 2019

by Holly Hearn

Nearly everyone is concerned about online privacy and protecting their personal information in cyberspace. The Pew Research Center found that 93% of adults say that being in control of who can get information about them is important. These concerns are becoming more prominent and even tech giants like Facebook, Google and Apple are responding. On June 4, Mozilla Firefox rolled out perhaps the most aggressive privacy measure to date, which includes enhanced tracking protection by default for all new users...

Staying Relevant on Facebook After Big Changes

Posted on February 26, 2018

As we see Facebook making big changes to their algorithm these next few months, we are looking for new ways to make content interesting and relevant to the audience for success on the platform. Adam Mosseri, Head of News Feed at Facebook, describes that Facebook will be focusing on content with “meaningful interactions”. This means that marketers should be able to adapt to changes and create content that will encourage engagement and conversation. Here are some tips to consider when...

Predicting Social Media Trends for 2018

Posted on February 20, 2018

In the past year, we saw a number of trends throughout several social platforms that have us wondering what’s to come in 2018! From the rise of Instagram “Stories” and the expansion of live streaming on Facebook to the increase in character limit on Twitter, social media platforms have marketers on edge, trying to adapt and stay on top of their online game. As 2018 begins, we hope to see new features that are beneficial and easy to use, both for...

Big Changes Coming to Social Media’s Biggest Platform

Posted on January 15, 2018

Written by Social Summer Camp intern, Breanna Salinas. Facebook recently announced big changes coming to user’s news feed after taking feedback from their consumers. An outline of the major changes we’ll be seeing: Facebook’s news feed will favor users friends and family’s content over brand and publishers content. Last Thursday, Mark Zuckerberg shared a message with the Facebook community announcing the reasoning behind this change. Through feedback from the community, Zuckerberg learned that they were overwhelmed with content from businesses, brands...

5 Ways To Use Instagram Stories Highlight Feature for Your Camp

Posted on January 8, 2018

in Social Media Roundup, Social Strategies

Written by Social Summer Camp intern, Breanna Salinas. How to Utilize Instagram Stories Highlights for Your Camp Instagram’s newest update is here and it’s more innovative than ever! Last month Instagram released its newest features: Instagram Stories Highlights and Stories Archive. The update lets users post Stories that don't expire and archive them so the content is not lost forever. Instagram Stories Highlights, or your permanent stories, will exist in a new section directly under your bio and right above your existing Instagram...

Advertising During The Summer for Summer Camps

Posted on May 24, 2017

by Blake Sunshine

Many camps stop advertising during the summer. I've written in detail before about why you shouldn't do that, but if you camp decides to try out during summer advertising below is a great plan to follow: Promote your best content to friends of fans With daily posting during the summer you should have a lot of new content coming out! Use this content and promote it to your friends of current fans in target zip codes. We want potential customers...

Facebook’s New Ad Delivery Insights

Posted on March 24, 2016

by Nick Middleton

This week, Facebook announced its new Delivery Insights tool. This new tool will help brands better understand how an ad performs and how they can better compete. According to Facebook, the new feature should help remove at least "some of the guesswork" that goes into creating high-performing ad campaigns on Facebook while coaching media buyers on what they should consider doing to make sure the ads reach their intended audience. Delivery Insights allows marketers to see which ads are underdelivering and tweak...

Instagram Ads Now Open to All Businesses

Posted on September 9, 2015

in Social Media Roundup, Social Tools

by Blake Sunshine