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Is TikTok the Next Trend for Digital Marketing?

Posted on August 7, 2019
in Social Strategies
by Holly Hearn
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TikTok is a social media platform that puts video first, a similar format to Vine. Videos are 15 seconds long and often feature short skits, lip singing, tutorials or a range of cringy videos. Formerly known as Musical.ly, it is estimated that over 500 million people use TikTok, meaning the network is larger than Twitter and Pinterest. With such a large user base, TikTok is growing as a marketing platform-especially for brands that market to young people such as summer camps....

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Changes Are Coming to Facebook’s Mobile Ads

Posted on July 23, 2019
in Social Strategies
by Holly Hearn
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In just a few weeks Facebook is changing the text and aspect ratios for ads on its Mobile News Feed. The updates roll out on August 19, 2019, and aim to “match the look and feel of the new Facebook design introduced earlier this year.” This may seem like just another of the hundreds of updates Facebook rolls out annually, but these changes are important for online advertisers to understand and embrace. There are a few key changes to the...

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Copyright Infringement image

How to Stay Away From Copyright Infringement

Posted on June 28, 2019
in Social Strategies
by Holly Hearn
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It may be engaging and fun to add the newest, hottest song to a video to welcome back campers; however, it is likely that the video will be flagged for copyright infringement and you will face some consequences. Copyright infringement is the act of violating any of a copyright owner’s exclusive rights granted by the federal Copyright Act. Copyright was created to protect the work of artists and creatives so that they can have legal recourse when someone uses their...

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Capturing Summer Camp Customers Post-Tour

Posted on July 31, 2018
in Social Strategies
by Blake Sunshine
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Summer camp tours are winding down and camp families are starting to make their final decisions about camp for next summer. While some families want to make a decision quickly post-tour, it is very common for some families to wait until closer to the early bird deadline to make a final decision. So what can you do to help turn these touring families into customers? Show them great content- I'm always shocked at how camps don't specifically advertise to families who...

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More Social Media Content Does Not Equal Better

Posted on July 20, 2018
in Social Strategies
by Blake Sunshine
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Anyone who has ever been a client of Social Summer Camp knows that we recommend posting daily on social media during the summer. We recommend daily posting because of 1) increased attention on our social media pages and 2) the quality of content available during the summer. However, I've noticed a trend recently where camps are posting 3, 4 or sometimes even up to 5 times a day during the summer. The bad news for these camps though is that...

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Should My Summer Camp Advertise Through The Fall?

Posted on July 11, 2018
in Social Strategies
by Blake Sunshine
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As visiting day approaches and camp starts winding down, I get asked one question A LOT by my clients. "Now that summer is over, can I take a break from advertising?" Is it really worth spending money on ads through the the fall? The answer is (obviously) a resounding yes, but I wanted to explain why we think it is so important. Don't Lose Momentum Summer is the most important marketing time of the year. You create daily content for social media,...

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Facebook’s Organic Reach Change… What’s Really Happening?

Posted on March 14, 2018
in Social Strategies
by Breanna Salinas
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onThe new year brought extreme changes to Facebook’s algorithm that frightened many brands and marketers on social media. According to many, Facebook’s update allegedly could result in a decline in Facebook's organic reach for posts made by brands or companies on Facebook. Don’t you overwhelm yourself, let’s be clear here: This news isn’t really new and nothing is really changing. Facebook has changed their algorithm frequently for years now and we have already seen changes similar to this before. In November...

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5 Ways To Use Instagram Stories Highlight Feature for Your Camp

Posted on January 8, 2018
in Social Media Roundup, Social Strategies
by Breanna Salinas
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Written by Social Summer Camp intern, Breanna Salinas. How to Utilize Instagram Stories Highlights for Your Camp Instagram’s newest update is here and it’s more innovative than ever! Last month Instagram released its newest features: Instagram Stories Highlights and Stories Archive. The update lets users post Stories that don't expire and archive them so the content is not lost forever. Instagram Stories Highlights, or your permanent stories, will exist in a new section directly under your bio and right above your existing Instagram...

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How to Keep Your Content Feeling Fresh Each Social Media Platform

Posted on December 6, 2017
in Social Strategies
by Breanna Salinas
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Written by Social Summer Camp intern, Breanna Salinas. In the world of marketing, social media is comprised of huge platforms that many businesses use to promote their services or products. Successful accounts are able to deliver content that makes their followers engaged. Your social media relevancy relies heavily on your content. The most challenging obstacle for planning a social media strategy is making content appropriate for its platform. It can be difficult to make sure your content is both engaging and effective....

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Give the Gift of Camp This Holiday Season – The Perfect Gift and Campaign

Posted on November 28, 2017
in Social Strategies
by Breanna Salinas
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Written by Social Summer Camp intern, Breanna Salinas. What does the holiday season mean to you? For some, it means the time of year to guess what presents are hidden in the pile of wrapped gifts or just another vacation from school. For many, it’s the time to reflect and give back to their families, friends or communities. With the holiday season quickly approaching, it's easy to get overwhelmed with holiday parties, decorating homes or finding the perfect gifts for friends...

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