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Instagram Stories for Marketing Your Business

Posted on November 7, 2017
in Social Strategies
by Breanna Salinas
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Written by Social Summer Camp intern, Breanna Salinas. If you aren’t already using Instagram Stories in your marketing plan, what are you waiting for? Instagram Stories is one of Instagram’s newest features to the platform, allowing for creative engagement in real time. Identical to Snapchat, Instagram Stories is a new breed of content that allows users to capture photos, videos, boomerangs and even existing photos in your camera roll to appear for a span of 24 hours. With features like doodling...

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Top Social Media Demographics and Tips For Your Brand’s Success

Posted on October 26, 2017
in Social Strategies
by Breanna Salinas
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Written by Social Summer Camp intern, Breanna Salinas The emergence of social media has developed an instantaneous way to network and connect with people all around the globe. In the last decade, social media has dramatically impacted the way people engage with one another. It has also become an essential way to stay up to date with news, businesses and the people around you. In 2017, social media consists of hundreds of different platforms that serve the same, yet different purpose. Ultimately,...

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Quick Tips for Phone Call Follow Up

Posted on May 11, 2017
in Social Strategies
by Blake Sunshine
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Phone follow up is absolutely crucial for summer camps reaching out to prospective families. We have included some of our favorite follow up tips below. Phone Call Follow Up Quick Tips: Avoid the opening statement blunder: “I was calling to follow up on your info request.” “I am calling to see if you had any questions.’ “I just wanted to make sure you got my e-mail.” “The reason for my follow up was to see if you had come to a...

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Lead Form Ads Come to Instagram

Posted on March 6, 2017
in Social Strategies
by Blake Sunshine
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If you have been a loyal Facebook Lead Form Ad user like we have, today brings great news! Lead Form Ads are now available on Instagram. You create the ad similar to a Facebook Lead Form Ad, but now you will want to select the placement of "Instagram" when you edit the placements. Here is the official news from Facebook: "Lead ads are now available on Instagram, a popular mobile app used by more than 600 million people each month. 60% of...

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Three Re-Enrollment Strategies for Summer Camps Using Social Media

Posted on September 8, 2016
in Social Strategies
by altadmin
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Re-enrollment is in full swing and after an incredible summer the registrations should be rolling in. But what if they aren't? There are three main reasons why re-enrollments may not be rolling in for your summer program: You haven't communicated the benefits of enrolling now well enough to your families You are asking families who didn't enroll until April of last year to enroll again, but in September You aren't reminding families why they can't miss next summer These are all communication issues...

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Retargeting on Facebook for Summer Camps

Posted on June 27, 2016
in Social Strategies
by Blake Sunshine
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  The summer is the perfect time to test out retargeting on Facebook. What is retargeting on Facebook? Facebook retargeting allows you to reach people on Facebook after they have visit your website. This allows you to re-engage customers who have already shown interest when visiting your site. How to start retargeting?  You can install the Facebook pixel on your site that captures all your website traffic, or just certain pages. Then you can run ads to reach those website visitors on Facebook. Where to start?  I...

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Improving your visual content

Posted on June 20, 2016
in Social Strategies
by Blake Sunshine
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Visual content marketing and social media go hand in hand. This is especially true for summer camps, where it is so much easier to show rather than tell visitors what a magical day at camp looks like. According to CMO Council 65% of senior marketing executives believe that visuals are the core of how their brand’s story is communicated. With everyone relying on visual content, it’s no longer enough to simply post a photo and hope it garners enough likes....

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Learnings from Pubcon Austin for Summer Camp

Posted on May 4, 2016
in Social Strategies
by Blake Sunshine
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The Social Summer Camp just returned from a fun filled day at Pubcon! Pubcon is an incredible digital marketing conference and our team had a really great time learning about new SEO and SEM tricks for our clients. I'll be sharing a lot more information in the next few weeks regarding our learnings, but there are give quick things I wanted to share that we learned: By 2017, 74% of all internet traffic in will be video- If you aren't...

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‘Canvas’ Ads: A New Way to Tell Your Story on Facebook

Posted on March 2, 2016
in Social Strategies, Social Tools
by Nick Middleton
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This past week Facebook officially opened its newest mobile advertising option, Canvas, to all types of businesses. With the ability to add a variety of multimedia features, Canvas will be the most interactive ad option Facebook has released yet. Perhaps the most exciting feature of the new platform is that advertisers can give users a truly interactive mobile experience without directing them to another website. Similar to Lead ads, all user interactions happen on Facebook’s platform. Advertisers won’t have to...

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