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FB vs. IG and How To Best Leverage Each Platform

Posted on November 21, 2023
in Social Strategies, Social Tools
by Jennifer
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It’s no secret that Facebook and Instagram are two of the most popular social media platforms and should be incorporated in your marketing strategy. However, don’t make the mistake of treating them the same! Understanding their key differences can provide you with valuable insight on where to focus your marketing efforts and how to tailor your content to each platform. Content Type Facebook allows for a broad variety of media: photos & videos, links, and text-based updates. Use this platform to post...

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How To Use Threads For Social Media Marketing

Posted on October 9, 2023
in Social Strategies, Social Tools
by Jennifer
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Threads, the new social media platform from Meta, took the world by storm over the summer. This app offers a similar experience to X (formerly known as Twitter) which allows users to create posts and engage in text-based conversation. Posts extend beyond text alone; users can also share images, videos, and links. Will Threads be the next X? With more than 100 million people signing up for the app since its launch in July, it has potential! However, since we’re still...

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Facebook Repeals its Text in Ads Restrictions

Posted on October 1, 2020
in Social Tools
by Nick Middleton
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This month, Facebook officially removed its 20% text rule in advertising. If you’ve ever wanted to promote a graphic with details and information, this is pretty big news. For years, Facebook penalized advertisers for publishing ads that consisted of more than 20% text, meaning an ad image could not be more than 1/5th text. If text took up more than 20% of the ad image, Facebook would not allow it to run. But now, that rule is dead. What does...

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Instagram Reels vs TikTok & How to Utilize Reels For Your Camp

Posted on August 7, 2020
in Social Strategies, Social Tools
by Breanna Salinas
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Instagram debuts its brand new feature that takes an aim at TikTok’s video format, Instagram Reels. Instagram provides many format options such as polished photos or curated videos to the main feed, casual photos or in-the-moment videos to Stories, or YouTube-like content to IGTV. With its newest feature, Instagram targets a niche community to bring even more creativity to its platform.  Similar to TikTok, videos created through Instagram Reels give users the ability to film 15-second clips set to music to share...

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Digital Marketing For Day Camps

Posted on July 13, 2020
in Social Strategies, Social Tools
by Nick Middleton
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In the midst of the coronavirus outbreak, many overnight camps have had to unfortunately remain closed for the summer. Although it doesn’t entirely make up for lost revenue this summer, some overnight camps have decided to operate as day camps while still maintaining safety protocols provided by the CDC.  Day camps, as the name suggests, are programs where campers attend for the day and return home for the night. These can be half or full-day programs that last from one day...

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The Rise of Sports Summer Camps

Posted on July 2, 2020
in Camp Inspiration, Social Strategies, Social Tools
by Nick Middleton
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Throughout the last few years, we’ve seen a rise in the variety of camps that are offered during the summertime. From performing arts and music to technology and cooking camps-- the list of available options seems to grow every year! More recently, we’ve noticed that sports summer camps have grown in popularity, paving the way for young athletes to improve their skills during off-season. Sports camps are a great option for kids of all ages because it keeps them physically active....

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Facebook Shops lets camps sell merch through social media

Posted on May 20, 2020
in Social Tools
by Nick Middleton
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Facebook just unveiled its newest feature, Facebook Shops. This lets small businesses list products for sale directly on their Facebook and Instagram pages. Now it's easier than ever for customers to buy your stuff. COVID-19 has hit small businesses especially hard. This includes summer camps. According to a recent State of Small Business Report conducted by Facebook, about ⅓ of small businesses in America have temporarily ceased operations because of the virus. With so many businesses struggling to stay above...

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Updated – Instagram for Summer Camps

Posted on April 21, 2020
in Social Tools
by Nick Middleton
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Want to reach your campers with a targeted message on social media? Instagram is the place to be! Over 1 billion people actively use Instagram each month, and 500 million use Instagram stories every day. Here are some quick tips to get active on Instagram. 1. Set up your account - Go to Instagram.com and set up your camp's account. Find a few camps to start following and see what types of photos are getting good engagement. Post to your other...

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Instagram Aims at YouTube: IGTV

Posted on June 21, 2018
in Social Tools
by Blake Sunshine
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Today Instagram announced a brand new app for watching long-form video on Instagram called IGTV. Videos posted to Instagram have long been limited to only 60-seconds, which means that most users still rely on YouTube for long-form video. Now you will be able to upload hour long videos to IGTV. Things that make this app unique are: Videos are full screen and vertical. Most people prefer watching content the same way they hold their phone, so this is a nice addition...

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Testing Out Dynamic Creative for Facebook Ads

Posted on October 19, 2017
in Social Tools
by Blake Sunshine
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When creating Facebook ads it can be very tempting to only include a few different photos or text variations. However, testing different creative is the key to a successful ad campaign, which is why it is so exciting that Facebook has launched dynamic creative. According to Facebook: "Dynamic creative accepts the basic components of a Facebook ad and automatically explores a series of ad variants based on these components. The system converges on creative components that deliver the most efficient results...

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