If you are a Facebook marketer, you are always trying to remember the best image size and dimensions for Facebook! Luckily Jon Loomer (a fantastic Facebook marketer) made this handy guide for us that includes all of them. I've also embedded the guide below for easy access. Courtesy of: JonLoomer.com...
Read MoreWe talk a lot on this blog about developing a Pinterest strategy to reach moms, which is why this Mashable article took me so by surprise! "Earlier this year, the five-year-old San Francisco startup announced that men are actually its fastest-growing user demographic, with the number of men pinning and re-pinning doubling in 2014 to an unspecified number. From March 2014 to March 2015, Pinterest's user base climbed 25% year-over-year to 72.8 million monthly active users. And during the same period,...
Read MoreUsing the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...
Read MoreFacebook announced yesterday that they have over 200 million active advertisers. Are you one of them? Facebook ads are extremely effective in reaching your target audience of moms who are looking for great summer programs for their children. I don’t think many people realize that there is a very specific formula for setting up a successful Facebook ad. The reason that most people don’t realize this is because Facebook makes it very difficult to actually set up a successful ad. I...
Read MoreSummer Camps typically hire Social Summer Camp for our Facebook advertising expertise (I did work for Facebook for three years after all), but let me tell you...
Read MoreI really think that Tumblr will be a huge opportunity for camps in 2015. To give you an idea of some Tumblr blogs that are very popular, here are the top 25 viral Tumblrs from the year. Tumblr is dominated by a younger, female audience, which makes it perfect for a lot of summer camp's target audiences. From their webpage: "Tumblr has over 200 million blogs to date. Tumblr was one of the fastest growing platforms in 2014. Its audience is 51% female and 55% between the...
Read MoreTwitter has announced quite a few updates to their advertising products and analytics over the past few weeks and are offering some great updates to their advertising interface. Below is a summary of some of the latest updates Twitter has made to their advertising offerings: Tailored Audiences - Similar to Facebook's custom audiences, Twitter now allows you to upload lists of emails, people who have visited your website, mobile numbers and more to reach more of the people who matter to you. Campaigns by Objectives...
Read MoreLast week, Facebook announced some major changes coming to News Feed in January of 2015! To be sure that your camp is ready for these changes we wanted to highlight exactly what is changing and how to be ready for it: What changes will be occurring? As noted in this Facebook blog post, starting in 2015 Facebook will now show less of the page posts that are too promotional or push people to perform a certain action. After research and feedback, Facebook has discovered that users want...
Read MoreA few weeks ago Snapchat surprised everyone by running a Sponsored snap in their feed! While camps are really just starting to explore Snapchat, this is a very interesting move toward paid promotion on this platform. If your camp has been hesitant to try Snapchat, now may be the time to start thinking about it!...
Read MoreA lot of camps have recently been asking me about Promoted Tweets on Twitter. These are essentially just Twitter ads that are promoted to reach a specific target audience. Twitter recently analyzed 200,000 promoted tweets and shared some best practices with the public that I am now sharing with you. 1. Be brief: "Stay under 100 characters per tweet, which Twitter says gets 18% more engagement. For an even more effective campaign, Twitter suggests aiming for three to six Promoted Tweets...
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