Blog

Ever since I started Social Summer Camp, I’ve been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn’t just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time, we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do...

Facebook Lead Form Ad for Summer Camps

Posted on January 11, 2016

Recently Facebook launched a brand new ad unit called a Facebook Lead Form Ad. It is fantastic for recruiting on Facebook because it requires no custom measurement. According to Facebook: "When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps:...

GIFs on Facebook

Posted on May 29, 2015

This is sort of a silly update, but I want to always keep you informed on what is hip in social media! :) You can now post GIFs to Facebook and they will show up both on desktop and mobile! Even though GIF links currently only work on personal profiles and not on pages, I am sure it is only a matter of time before you can use them on your page as well. Not sure what a GIF is? Take a...

Social Summer Camp is Hiring an Account Manager

Posted on March 23, 2015

Social Summer Camp is seeking a bold account manager to serve as a client lead across multiple accounts and ongoing projects. The role of the account manager will be to strengthen key client relationships with a focus on driving social media metrics, client satisfaction, and innovation. Social Summer Camp is a fast-paced, growing start-up and this role will be a key part of expanding our team. Responsibilities: The primary role of the Account Manager will be as follows: Account Management: Oversee client relationship with...

Email Open Rate Versus Social Media Open Rate

Posted on March 9, 2015

This is a post from the Social Summer Camp blog archives that I find to still be VERY relevant today. One of the most successful ways for camps to market is through email. I happen to love email marketing, especially if like most camps you already have a list of parents and campers who have opted-in to receiving your newsletters and updates. That being said, I am definitely concerned about email marketing open rates and how camp email marketing has become less...

Instagram Surpasses Twitter in Monthly Users

Posted on December 29, 2014

Just a few day ago, Instagram announced that over 300 million people use the app every month, about 20 million more than the 286 million people that Twitter reaches every month! With Instagram growing at a rapid rate, now is a better time than ever to refine an Instagram strategy for your camp. Instagram is a great platform to reach your audience in a unique and creative way. We are so excited to see what new products Instagram will release in 2015 and looking...

Holiday Tips For Your Camp’s Social Media Strategy

Posted on December 9, 2014

Here at Social Summer Camp, we understand that seasonality is everything, especially when it comes to the purchase and sign up cycle for camp registrations. The holidays are a great time to turn leads into registrations, drive more brand awareness for your camps through home visits and marketing tactics and the holidays are one of the best times for brand engagement, since both parents and campers have multiple days off work and school. Below are just a few ways we are ensuring that campers...

Online Display Advertising For Summer Camps

Posted on November 24, 2014

Online Display advertising, also known as banner ads, was the first type of advertising on the Internet. Sometimes confused with "pop-up" ads, display ads often get a bad rap for being overly annoying or intrusive. Although online display ads are the oldest form of internet advertising, when targeted accurately and efficiently, they are still a great way to reach your target audience at scale. There are many ways you can run online display ads, from self-service through Google to running through a display...

Video on Facebook: Surpassing YouTube For The First Time

Posted on October 27, 2014