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Social Summer Camp is Hiring: Social Media Account Manager

Posted on August 3, 2014
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by Blake Sunshine
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Social Summer Camp is seeking a social media account manager. An Account Manager for Social Summer Camp will implement individual social media marketing plans for multiple clients. This includes a social media content and advertising strategy. This Account Manager will strengthen key client relationships with a focus on driving social media metrics, client satisfaction and innovation. This individual should be comfortable working in a fast-paced environment and be highly motivated. This position is a full time, salaried position, but does...

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Pinterest Introduces Topics

Posted on July 29, 2014
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by Nick Middleton
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Last week Pinterest announced an exciting new feature that could really boost the impact of your camp’s pins. Starting last Thursday users can now subscribe to topics and specific interests on the site to add pins from those topics into their feeds. There will be a wide variety of topics to follow, from camping and hiking, to bubbles and dinosaurs. Clicking on a topic will also bring a list of other relevant topics that might interest that user. So a Pinterest user who...

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Facebook Tests Related Videos

Posted on July 10, 2014
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by Nick Middleton
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Facebook is testing a new "related videos" feature that surfaces similar videos after you finish watching one in your mobile News Feed, similar to You Tube recommended videos. This is a new feature that's currently being tested on mobile to help users discover more videos they may be interested in, noted in a recent article published by Mashable. In June, Facebook announced that users who regularly watch videos on the platform will see even more videos in their News Feed, and even made tweaks to the news feed algorithm in order...

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Twitter Introduces Remarketing

Posted on June 26, 2014
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by Nick Middleton
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Interested in creating #winning ad campaigns on Twitter? The company has developed a new website tag that creates campaign audiences by identifying Twitter users that have recently visited your camp's website. You can retrieve your tag at ads.twitter.com in the conversion tracking tab. Add it to the page of your website that get the most visitors, like your homepage. If you are already using a Twitter website tag to track conversions, you can simply change the settings to have it monitor...

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Facebook Advertising Updates

Posted on June 24, 2014
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by Nick Middleton
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Facebook just announced new changes to its ad strategies that will make ad relevance on the site better than ever before. In the coming weeks, the company will start using information from the websites and apps you browse to determine ads that may interest you. So, for example, if a mom has recently researched summer camps online, Facebook will consider that one of her interests and will start showing her more ads about summer camps. Facebook is also adding new ad preferences...

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Facebook Video Ad Updates

Posted on June 19, 2014
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by Nick Middleton
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If your camp has some great video content that you would love to share, this week’s news out of Facebook should be particularly exciting! You can now select “video views” as an objective when creating Facebook ad campaigns. This new objective automatically optimizes your ad performance by displaying your video ads to the users in your target audience who are most likely to watch videos on the site. Facebook is also improving the efficiency of the video ads themselves by adding two...

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Crowdfunding For Your Summer Camp

Posted on June 17, 2014
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by Nick Middleton
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The overall cost and maintenance of summer camps can not only put strain on the owners and staff, but camp parents' too!  Instead of raising camp tuition and fees, or taking out a business loan, crowdfunding can be a great alternative to raising money for your summer camp. What is crowdfunding? The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. How can camps use crowdfunding? Crowdfunding can be...

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Facebook News Feed Update: Showing You More Of The Content You Want To See

Posted on June 9, 2014
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by Nick Middleton
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Last week Facebook announced that it is changing the way it features your activity from third party applications and websites.  The site plans to show more of stories you choose to share and less of the activity that your apps automatically share for you. Thankfully, this means that your News Feed should now include more articles and videos relevant to you and your campers and fewer Candy Crush updates! Overall, Facebook wants to show you more of the interesting and engaging content you...

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We Heart It: A New Social Media Platform For Teens

Posted on June 3, 2014
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by Nick Middleton
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With the alarming growth of social media platforms, there seems to be a new social media app and network popping up on a weekly basis.  Recently, We Heart It, a social media platform similar to Pinterest, sparked our interest.  With nearly 30 million active users ( 80% being under 25 ) We Heart It is quickly becoming one of the go-to social media networks to reach teens, behind Instagram, Twitter and Facebook. What is We Heart It? Similar to Pinterest and Instagram, We Heart It is...

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Increase Your Camp’s Organic Reach & Engagement

Posted on May 8, 2014
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by Nick Middleton
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Organic reach is a topic that we discuss often here at Social Summer Camp. As Facebook continues to grow and increase its user base, businesses' organic post engagement and reach will continue to decline. One way to combat diminishing reach and engagement is to promote posts to ensure that the right people are seeing your content. However, if you would rather spend advertising dollars on key marketing objectives, like driving camp sign ups or leads, here are five tips that we implement for camps at Social Summer Camp to help increase reach and engagement...

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