Facebook Lead Form Ad for Summer Camps

Recently Facebook launched a brand new ad unit called a Facebook Lead Form Ad. It is fantastic for recruiting on Facebook because it requires no custom measurement.

According to Facebook: “When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps: one click on the ad to open the form and another to submit the autofilled form. Like all of our ad types, lead ads were built with privacy in mind. People can edit their contact information before submitting the form, and this information isn’t sent to the business until a person clicks submit.”

Is your camp using the Facebook lead form ad yet?