Improving Your Google AdWords

AdWords, Google’s online advertising program, allows businesses to create ads that connect with Google searches. Your ads will pop up based on the keyword lists you create and their relevance to what people are searching online. Here are some tips for getting started with AdWords and building your keyword lists:

Begin your campaign by making a mental profile of your customers. Think about who they are, where they are, what websites and blogs they read, and what words or phrases they would Google to find you.

Next, structure your AdWords campaign and ad sets to mirror your website. If you offer different camps or programs create specific keyword lists and ads for each. Just be sure that any ad for a specific program links to a relevant page about that program.

When creating your keyword lists, start with broad match keywords first. Then add more specific match types like phrase match and exact match to ensure you have created a comprehensive and high quality list that will reach your target audience. The best lists will match the theme of your ads and use 5 to 20 keywords.

Finally, it is important to monitor the performance of your campaigns in order to enjoy their full benefits. Use the search terms report to see what searches are connecting with your ads and add or subtract keywords to keep your ads relevant and improve your clickthrough rate. Google AdWords can be a very helpful tool for promoting your camps if you take the time to build and maintain great keyword lists.

This blog post was written by Social Summer Camp intern, Stephanie Gonzalez.