LinkedIn Sponsored Updates for Camps

A few months ago LinkedIn launched sponsored updates. According to their blog post, “Sponsored Updates can be seen on desktop, smartphone and tablet devices and will clearly be marked “sponsored,” appearing in the member’s homepage feed along with the organic posts from their network and the companies they follow.  Members will have the option to “Follow” the sponsoring company as well as “Like,” “Comment” and “Share” posts with their network.”

In order to take advantage of this, camps will need to set up a LinkedIn business page, create a post and then sponsor it to their target audience. This could be a very powerful tool for camps who are trying to recruit counselors, but I don’t think it will be an extremely useful tool for signing up campers.

The post itself reminds me a lot of a Facebook ad run in news feed, but I don’t think it will be as useful to summer camps as that tool. LinkedIn ads can also be pretty expensive (I recently ran a campaign with a $2 CPC). I hope to test this out with my camps for counselor recruitment in a few months. Comment below if you have tried this and seen it work well.