Thoughts on “marketing” as a bad word

A lot of camps I talk to don’t want to prioritize marketing as one of their main goals for their summer camp. I hear a lot of people say that it just isn’t a priority, or they don’t have time to fully focus on it and a number of other excuses for why marketing isn’t that important to them. But the more and more I think about camps who think that “marketing” is a bad word, the more and more I think that marketing is really the only way for a camp to fulfill its mission in the world. I wanted to share this post from Seth Godin’s blog that he made a few weeks ago. It reminded me of exactly why marketing is so important and how necessary it is for all camps to focus on it.

“No kid sets out to make Doritos commercials. No one grows up saying, “I want to go into marketing.” More than ever, though, folks grow up saying, “I want to change the world.” More than ever, that means telling stories, changing minds and building a tribe. You know, marketing. At least if you want it to be.”