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How often should you update parents during camp and where?

Posted on July 19, 2013
in Social Strategies
by Nick Middleton
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During camp it is absolutely imperative for camps to keep their parents and community updated, but it can certainly become a daunting task when you have to update your internal camp software (campminder, bunk1, etc.), Facebook, Twitter, Instagram, YouTube and the list goes on. I've posted before about how to best create content during camp, but I wanted to share a few additional tips on how much you should be updating your social entities. 1. Update twice a day, collect content...

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What should summer camps tweet?

Posted on July 12, 2013
in Social Tools
by Nick Middleton
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A few months ago Twitter came out with a great study on the top-performing tweets from the past year. They analyzed over 20,000 promoted tweets to understand what drove the most action among their advertisers. Summer camps can take some cues about what to tweet from their analysis. Here are the four calls to action they found performed the best: #1 Ask for a download: If your camp has a mobile app, this is a great call to action for your tweets....

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Measuring social media success for summer camps

Posted on July 2, 2013
in Social Strategies
by Nick Middleton
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As part of the Social Summer Camp social media program for summer camps, I work with each camp to put together a short, medium and long-term measurement plan. A solid measurement plan is one of the most important aspects of a great social media program. Many summer camps are using social media, but have not figured out how to measure success. If you are running a social media program and not measuring results, try some of these short-term measurement ideas: Using Google...

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Twitter Advertising for Summer Camps

Posted on June 21, 2013
in Social Tools
by Nick Middleton
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Twitter released its self-serve advertising product to the public in April 2013 in an effort to give more small businesses the opportunity to share their message.   For summer camps Twitter advertising can be a great way to: 1. Make sure your important messages get read - We all know how easy it is to miss a tweet! Camps can promote specific tweets in an effort to make sure that they are reaching their current followers. 2. Target potential parents to drive camp sign-ups...

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