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Using Hyperlapse For Your Camp

Posted on September 15, 2014
in Social Tools
by Nick Middleton
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Last month Instagram introduced Hyperlapse, a new app to capture high-quality time lapse videos even while in motion. After downloading Hyperlapse, it really is a very simple tool to use! There is not need to create an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop! After recording, you simply choose a playback speed and can instantly share your video to Instagram. This new app is a great and easy way share...

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Fall Marketing Plan: Returning Campers

Posted on September 1, 2014
in Social Strategies
by Blake Sunshine
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Now that camp is officially over, it is time to put together a fall marketing plan for your summer camp. One big component of this plan is what message your camp will use to market to returning campers. There are a few ways to do this: 1. Reach Parents- Parents are the ones who are most likely re-enrolling their camper for next summer. Appeal to them with a few different types of messages during your early bird period. A few messages you...

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Snapchat Still More Popular

Posted on August 25, 2014
in Social Tools
by Blake Sunshine
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There was a really interesting article in Mashable last week about how Snapchat is still more popular with teens than Facebook. "The study found that while 70% of college students report posting on Snapchat at least once a day, only 11% report posting on Facebook with the same frequency."  The study was organized by Sumpto, a New York-based marketing company.  As your camp begins their fall marketing, this is something really interesting to keep in mind. Should your camp be actively using Snapchat? If...

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Promoting Videos on Social Media

Posted on August 11, 2014
in Social Strategies
by Blake Sunshine
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Now that camp is almost over, it is time to take a look at all of your digital assets from the summer. One of the most important assets to look at is your camp videos. Whether you had a professional videographer or not, you will want to take an inventory of the videos you have. Once you have the inventory taken care of, upload all of your relevant videos to YouTube or Vimeo (whichever your camp uses). Once they are uploaded,...

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Pinterest Introduces Topics

Posted on July 29, 2014
in Uncategorized
by Nick Middleton
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Last week Pinterest announced an exciting new feature that could really boost the impact of your camp’s pins. Starting last Thursday users can now subscribe to topics and specific interests on the site to add pins from those topics into their feeds. There will be a wide variety of topics to follow, from camping and hiking, to bubbles and dinosaurs. Clicking on a topic will also bring a list of other relevant topics that might interest that user. So a Pinterest user who...

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Fall Planning: Social Media for Summer Camps

Posted on July 23, 2014
in Social Strategies
by Blake Sunshine
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It's hard to believe we are over half way through the summer! Some camps in the South and Southwest are already wrapping up their sessions. Camps up North are finishing up their Visiting Days and settling in for another month of Camp. Even though during camp can be very hectic, you should try and set aside some time for Fall Planning. This is what I recommend so that it isn't too overwhelming. 1. Spend 1 hour writing 30 days of content...

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Facebook Tests Related Videos

Posted on July 10, 2014
in Uncategorized
by Nick Middleton
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Facebook is testing a new "related videos" feature that surfaces similar videos after you finish watching one in your mobile News Feed, similar to You Tube recommended videos. This is a new feature that's currently being tested on mobile to help users discover more videos they may be interested in, noted in a recent article published by Mashable. In June, Facebook announced that users who regularly watch videos on the platform will see even more videos in their News Feed, and even made tweaks to the news feed algorithm in order...

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Avoiding Copyrighted Music for your Camp Videos

Posted on July 7, 2014
in Social Strategies
by Blake Sunshine
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You may have found the perfect summer jam for your camp on the radio, but is it the right song for your YouTube and Facebook videos? Both sites are hyper-vigilant when it comes to copyright infringement and all public and private videos shared with your camp community are subject to strict enforcement. With advanced audio-scanning technology, YouTube and music companies can easily identify any copyrighted songs in your videos and have them removed. Even if you purchase the song and give credit...

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Twitter Introduces Remarketing

Posted on June 26, 2014
in Uncategorized
by Nick Middleton
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Interested in creating #winning ad campaigns on Twitter? The company has developed a new website tag that creates campaign audiences by identifying Twitter users that have recently visited your camp's website. You can retrieve your tag at ads.twitter.com in the conversion tracking tab. Add it to the page of your website that get the most visitors, like your homepage. If you are already using a Twitter website tag to track conversions, you can simply change the settings to have it monitor...

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