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Facebook Advertising Updates

Posted on June 24, 2014
in Uncategorized
by Nick Middleton
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Facebook just announced new changes to its ad strategies that will make ad relevance on the site better than ever before. In the coming weeks, the company will start using information from the websites and apps you browse to determine ads that may interest you. So, for example, if a mom has recently researched summer camps online, Facebook will consider that one of her interests and will start showing her more ads about summer camps. Facebook is also adding new ad preferences...

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We Heart It: A New Social Media Platform For Teens

Posted on June 3, 2014
in Uncategorized
by Nick Middleton
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With the alarming growth of social media platforms, there seems to be a new social media app and network popping up on a weekly basis.  Recently, We Heart It, a social media platform similar to Pinterest, sparked our interest.  With nearly 30 million active users ( 80% being under 25 ) We Heart It is quickly becoming one of the go-to social media networks to reach teens, behind Instagram, Twitter and Facebook. What is We Heart It? Similar to Pinterest and Instagram, We Heart It is...

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Three types of advertising

Posted on May 29, 2014
in Camp Inspiration
by Blake Sunshine
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I wanted to share with you all a great blog post from Seth Godin on advertising. What kind of advertising is your camp running? What do you want to be running? From Seth's Blog: "Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again. Google's business is driven by direct response advertising. Trust ads are generally unmeasurable. "I've heard of...

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Improving Your Google AdWords

Posted on May 20, 2014
in Social Tools
by Blake Sunshine
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AdWords, Google’s online advertising program, allows businesses to create ads that connect with Google searches. Your ads will pop up based on the keyword lists you create and their relevance to what people are searching online. Here are some tips for getting started with AdWords and building your keyword lists: Begin your campaign by making a mental profile of your customers. Think about who they are, where they are, what websites and blogs they read, and what words or phrases they...

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Running Ads During the Summer

Posted on May 15, 2014
in Social Strategies
by Blake Sunshine
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Summer is quickly approaching and I get asked a lot if camps should continue to run Google and Facebook ads during the summer. I definitely understand this question and realize that it can add up to some pretty significant budget savings if you can pause your ads during the summer. BUT, you really shouldn't. Why you ask? 1. Summer is when you have the best content! You have to take advantage of marketing yourself at a time when you have the...

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AdWords Certification

Posted on May 13, 2014
in Social Strategies
by Blake Sunshine
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Did you know that Google has an AdWords certification program? This means that any advertiser can take two Google AdWords exams that help qualify them in terms of running your AdWords account. I highly recommend asking whoever runs Google Adwords for your summer camp if they are AdWords certified. The team at Social Summer camp is Adwords certified and we feel confident in helping you run successful, ROI positive campaigns!   ...

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Increase Your Camp’s Organic Reach & Engagement

Posted on May 8, 2014
in Uncategorized
by Nick Middleton
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Organic reach is a topic that we discuss often here at Social Summer Camp. As Facebook continues to grow and increase its user base, businesses' organic post engagement and reach will continue to decline. One way to combat diminishing reach and engagement is to promote posts to ensure that the right people are seeing your content. However, if you would rather spend advertising dollars on key marketing objectives, like driving camp sign ups or leads, here are five tips that we implement for camps at Social Summer Camp to help increase reach and engagement...

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Promoting Your Summer Camp’s Blog

Posted on April 29, 2014
in Social Strategies
by Nick Middleton
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Whether you created your blog post using our tips from last week's post, or already have a blog you want to promote, read these helpful tips on how to learn to promote your blog using your camp's social media platforms: Spread The Word About Your Blog Share your blog posts on all social media outlets: include a shortened link to avoid unnecessary long character counts Use a specific day of the week to post about your blog so that your fans...

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Creating A Blog For Your Summer Camp

Posted on April 24, 2014
in Social Strategies
by Nick Middleton
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Creating and maintaining a blog for your summer camp is an awesome way to get traffic to your site and increase the overall brand awareness of your camp! If you don't already have a blog for your summer camp, below are some tips to get you started: Blog Content & Posting Tips: Know your audience and ensure that your content is relevant and aligned with their interests Post at least weekly or twice a week, if possible Keep posts brief and use photos that...

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Social Media for Your Industry

Posted on April 22, 2014
in Camp Inspiration, Social Strategies
by Nick Middleton
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I know about 99.9% of my readers are from the Summer Camp industry, but I love figuring out how social media can be used for all industries! I was approached by the father of one of my amazing clients to write a blog post for his Photography blog. If you are looking for social media tips for photography (or any industry), this blog is definitely the place to go. Here is an excerpt from the post: Recently articles have been swirling around...

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