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Google Expanded Ads for Summer Camps

Posted on August 18, 2016
in Social Tools
by altadmin
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Back in April, Google Started testing out an expanded ad unit for AdWords that gave customers twice as much text as previously for their ads. The test fully rolled out in May and now all advertisers have access to fully expanded ads within their account. You can see in the picture below how big of a difference it makes when you have much more text space! You now have 140 characters to get your point across in your advertising. Photo provided by...

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Improving Your Google AdWords

Posted on May 20, 2014
in Social Tools
by Blake Sunshine
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AdWords, Google’s online advertising program, allows businesses to create ads that connect with Google searches. Your ads will pop up based on the keyword lists you create and their relevance to what people are searching online. Here are some tips for getting started with AdWords and building your keyword lists: Begin your campaign by making a mental profile of your customers. Think about who they are, where they are, what websites and blogs they read, and what words or phrases they...

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