If you have been a loyal Facebook Lead Form Ad user like we have, today brings great news! Lead Form Ads are now available on Instagram. You create the ad similar to a Facebook Lead Form Ad, but now you will want to select the placement of "Instagram" when you edit the placements. Here is the official news from Facebook: "Lead ads are now available on Instagram, a popular mobile app used by more than 600 million people each month. 60% of...
Read MoreDoes your camp love Facebook Live? I have seen some amazing use cases where camps are using Facebook Live to introduce staff, give a virtual tour of camp or just chat with prospective and current camp families. We've enjoyed great live video now, but ads are coming to this fantastic Facebook product. According to USA Today: "The company Thursday announced new initiatives to put more TV commercial-style ad breaks in live videos, and will begin testing ad breaks in traditional News Feed...
Read MoreIf you have ever felt like you might be over-posting on Instagram, this update will be very helpful for you! According to Instagram: "Starting today, you can share multiple photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all." When you upload a...
Read MoreLess busy work, more optimization - that’s the goal of Facebook’s new Automated Rules tool for ads. Using this new feature, you can create rules and resulting actions to automatically apply to ads. Last Fall, Facebook introduced this new feature to help marketers speed up the ad optimization process. If you’re like most people, you probably spend a lot of time checking in on your ad performance. Now, Facebook can carry some of that weight to make your marketing duties a...
Read MoreA lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...
Read MoreYou may have noticed a few notable changes on your business page over the summer. Facebook rolled out a number of new features in July, causing the way business pages look, feel and function to be different. Here’s some highlights from those changes: 1. Cover Photos If you designed your cover photo to accommodate for the square where your Facebook profile photo once lived, it’s probably time for an update. Your profile photo no longer sits on the bottom left portion...
Read MoreBack in April, Google Started testing out an expanded ad unit for AdWords that gave customers twice as much text as previously for their ads. The test fully rolled out in May and now all advertisers have access to fully expanded ads within their account. You can see in the picture below how big of a difference it makes when you have much more text space! You now have 140 characters to get your point across in your advertising. Photo provided by...
Read MoreOver the summer Instagram made two huge launches that resulted in Instagram stories and business profiles. Now business profiles are something that we have been waiting for a long time to see! Insights on Instagram has been one of the most asked about features and it is finally here. Here are some of the highlights of business profiles: The ability to see insights for your followers and on individual posts The ability to promote an Instagram post directly from your account ...
Read MoreEven though the summer is our busiest time at Social Summer Camp (750 social media posts written a week...
Read MoreThe summer is the perfect time to test out retargeting on Facebook. What is retargeting on Facebook? Facebook retargeting allows you to reach people on Facebook after they have visit your website. This allows you to re-engage customers who have already shown interest when visiting your site. How to start retargeting? You can install the Facebook pixel on your site that captures all your website traffic, or just certain pages. Then you can run ads to reach those website visitors on Facebook. Where to start? I...
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