Blog

Improving your visual content

Posted on June 20, 2016
in Social Strategies
by Blake Sunshine
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Visual content marketing and social media go hand in hand. This is especially true for summer camps, where it is so much easier to show rather than tell visitors what a magical day at camp looks like. According to CMO Council 65% of senior marketing executives believe that visuals are the core of how their brand’s story is communicated. With everyone relying on visual content, it’s no longer enough to simply post a photo and hope it garners enough likes....

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Instagram Ads Rolling Out Mobile Banners

Posted on June 14, 2016
in Social Tools
by Blake Sunshine
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Instagram made an interesting announcement that they will be rolling out mobile banners on profiles called "profile taps." According to AdWeek: "Advertisers can measure profile clicks in their campaigns. Photo Illustration: Yuliya Kim; Sources: Instagram Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks...

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Facebook Live Video for Summer Camps

Posted on May 25, 2016
in Social Tools
by Blake Sunshine
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Recently Facebook launched a live video platform. This platform is similar to periscope in that you can broadcast at any time you want directly from your Facebook page. Since this is a new tool for Facebook, they have been giving a lot of distribution (and even a notification) to brands that are using the live video option. If you are headed up to camp or have some exciting summer camp news to share, I definitely recommend trying out this awesome tool!...

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Learnings from Pubcon Austin for Summer Camp

Posted on May 4, 2016
in Social Strategies
by Blake Sunshine
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The Social Summer Camp just returned from a fun filled day at Pubcon! Pubcon is an incredible digital marketing conference and our team had a really great time learning about new SEO and SEM tricks for our clients. I'll be sharing a lot more information in the next few weeks regarding our learnings, but there are give quick things I wanted to share that we learned: By 2017, 74% of all internet traffic in will be video- If you aren't...

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Setting Up Facebook Lead Form Ads for Summer Camps

Posted on April 20, 2016
in Social Tools
by Blake Sunshine
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Facebook recently launched a brand new ad unit called a Facebook Lead Form Ad. The Lead Form Ad is a fantastic tool for summer camps! This ad allows you gather contact information from potential customers without needing any custom landing pages or pixels. Read on for a few great camp specific tips for running Facebook Lead Form Ads.   What is a Facebook Lead Form Ad? When someone clicks on your ad, a form automatically opens with the person's contact information automatically populated,...

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Updates to Facebook Lead Form Ad

Posted on March 15, 2016
in Social Tools
by Blake Sunshine
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Facebook Lead Form Ads have been an incredible marketing solution for summer camps and this past week Facebook made some really useful changes. These changes should help make these ads even more powerful. According to Facebook you can now:  Save time with duplicate forms "In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns. For example, if an advertiser is running a global lead ad campaign that requires specific...

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Retaining Campers Using Social Media

Posted on January 26, 2016
in Social Strategies
by Blake Sunshine
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The American Camp Association recently camp out with their 2015 Camp Enrollment Survey Results. While many of the trends were very positive, there were a few areas of concern to me and I am going to cover all of them on my blog in the next few weeks. The first area I noticed is highlighted in the chart below and shows the percent of campers who were returning from prior summers. 19% of camps had less then a 50% retention rate...

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Google Customer Match for Summer Camps

Posted on January 18, 2016
in Social Tools
by Blake Sunshine
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Most of my Summer Camp clients have been using Facebook Custom Audiences for quite some time. This allows you to upload a customer list to Facebook and target an ad toward them. While this has been very successful on Facebook, you can actually use this same technique on Google as well. According to Google: "Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From...

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Facebook Lead Form Ad for Summer Camps

Posted on January 11, 2016
in Uncategorized
by Blake Sunshine
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Recently Facebook launched a brand new ad unit called a Facebook Lead Form Ad. It is fantastic for recruiting on Facebook because it requires no custom measurement. According to Facebook: "When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps:...

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