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Using Instagram Ads to Sign Up New Campers

Posted on October 20, 2015
in Social Strategies, Social Tools
by Blake Sunshine
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We are absolutely loving Instagram ads over here at Social Summer Camp! In addition to being a brand new advertising platform for us, they have some unique advantages that we really enjoy: 1. Targeting: The targeting of Instagram ads is exactly the same as targeting of Facebook ads. Facebook's targeting is some of the best in the business, so we were absolutely thrilled to see so many great targeting options for Instagram. 2. Creative: In addition to doing one photo, you can also use...

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Signing Up New Campers: A Social Summer Camp Case Study

Posted on September 17, 2015
in Social Strategies
by Blake Sunshine
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Our number one focus at Social Summer Camp is helping our customers sign up new campers. Today I am so excited to present some anonymous results from one of our clients. All of their leads came directly from Facebook Ads and Google AdWords. This camp was able to sign up 9 families at a cost per customer of just over $1,000. These are fantastic results for camps, who have a lifetime value of MUCH larger than $1,000 a camper. If you aren't...

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Facebook Carousel Ads

Posted on August 19, 2015
in Social Tools
by Blake Sunshine
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One of the most exciting advertising updates from this Summer has been the launch of Facebook's Carousel Ad Unit! This is a great ad unit for summer camps who have a goal of driving traffic to their website. The ad unit lets you showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website. I especially love this ad unit for camp's who are advertising multiple objectives of "types" of camps. You can...

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We’ll take care of it!

Posted on July 21, 2015
in Camp Inspiration
by Blake Sunshine
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I recently read a post by Seth Godin that had me thinking about how we try to operate at Social Summer Camp. Here is what the post said: "There are endless opportunities for people and organizations that can reliably and fairly take a problem off our hands. "I'll take care of it," and I'll do it well, at least as well as you can, for a price that won't make you feel stupid. "I'll take care of it," and I won't come...

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Missing Opportunities During The Summer

Posted on July 9, 2015
in Social Strategies
by Blake Sunshine
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I've mentioned it a few times before, but summer should be the biggest time for marketing your summer camp. During the summer I spend a lot of time looking at what other camps are doing and, of course, refining the strategies of my current clients. I've noticed a few things that really back up my recommendation for how important summer marketing can be. 1. Many camps are not posting during the summer, but the ones who are see large increases in...

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Summer is here!

Posted on June 11, 2015
in Camp Inspiration
by Blake Sunshine
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We absolutely love summer at Social Summer Camp (no surprise, we are camp people after all!). It's hard to believe that another summer is upon us and that our 40+ clients are in their "playoff" season. As a part of our services during the summer we help camps reach a few of their marketing goals. We help summer camps: 1. Get their best summer content out to their current families 2. Get more parents to share their best summer content 3. Reach more people...

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Instagram advertising for summer camps

Posted on June 8, 2015
in Social Tools
by Blake Sunshine
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Instagram is finally ready to roll out advertising to small and medium size businesses, including summer camps! In a recent article in TechCrunch they said, "After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns." BUT...

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GIFs on Facebook

Posted on May 29, 2015
in Uncategorized
by Blake Sunshine
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This is sort of a silly update, but I want to always keep you informed on what is hip in social media! :) You can now post GIFs to Facebook and they will show up both on desktop and mobile! Even though GIF links currently only work on personal profiles and not on pages, I am sure it is only a matter of time before you can use them on your page as well. Not sure what a GIF is? Take a...

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Facebook Image Dimensions

Posted on May 15, 2015
in Social Tools
by Blake Sunshine
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If you are a Facebook marketer, you are always trying to remember the best image size and dimensions for Facebook! Luckily Jon Loomer (a fantastic Facebook marketer) made this handy guide for us that includes all of them. I've also embedded the guide below for easy access. Courtesy of: JonLoomer.com...

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Men Are Using Pinterest Too

Posted on May 11, 2015
in Social Tools
by Blake Sunshine
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We talk a lot on this blog about developing a Pinterest strategy to reach moms, which is why this Mashable article took me so by surprise! "Earlier this year, the five-year-old San Francisco startup announced that men are actually its fastest-growing user demographic, with the number of men pinning and re-pinning doubling in 2014 to an unspecified number. From March 2014 to March 2015, Pinterest's user base climbed 25% year-over-year to 72.8 million monthly active users. And during the same period,...

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