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Facebook Mobile Ad Network for Summer Camps

Posted on October 13, 2014
in Social Strategies
by Blake Sunshine
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For summer camps that are interested in expanding their reach on mobile, the launch of the Facebook Mobile Ad Network could be a huge deal for you all. According to Mashable: "Audience Network, which was first announced in April, allows businesses to use Facebook's ad targeting tools to better serve ads on mobile applications not named Facebook. In one example offered by the social network, Shazam used Audience Network to sell native ads in its own app, including an ad for...

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New Pinterest Analytics for Summer Camps

Posted on October 2, 2014
in Social Tools
by Blake Sunshine
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Last month Pinterest launched brand new analytics for its business customers. The new analytics includes a few awesome additions including audience and website insights. According to Tech Crunch, "At a very high level, the dashboard is designed to provide a quick view into a business’ overall reach on Pinterest. They will be able to at a glance see the number of impressions and views their content got on the platform, as well as how those numbers have trended over time. In...

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Videos Getting a Boost in News Feed

Posted on September 23, 2014
in Social Tools
by Blake Sunshine
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There was a really interesting article in the NY Times a few weeks ago about how Facebook's news feed is giving a huge boost to video. According to the article, "Since June, Facebook, which has about 1.3 billion monthly users worldwide, has served up an average of a billion video views a day, two-thirds of them on mobile devices. About 100 million new videos are uploaded every month. While that is a small fraction of YouTube’s traffic, it is up significantly...

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Fall Marketing Plan: Returning Campers

Posted on September 1, 2014
in Social Strategies
by Blake Sunshine
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Now that camp is officially over, it is time to put together a fall marketing plan for your summer camp. One big component of this plan is what message your camp will use to market to returning campers. There are a few ways to do this: 1. Reach Parents- Parents are the ones who are most likely re-enrolling their camper for next summer. Appeal to them with a few different types of messages during your early bird period. A few messages you...

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Snapchat Still More Popular

Posted on August 25, 2014
in Social Tools
by Blake Sunshine
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There was a really interesting article in Mashable last week about how Snapchat is still more popular with teens than Facebook. "The study found that while 70% of college students report posting on Snapchat at least once a day, only 11% report posting on Facebook with the same frequency."  The study was organized by Sumpto, a New York-based marketing company.  As your camp begins their fall marketing, this is something really interesting to keep in mind. Should your camp be actively using Snapchat? If...

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Promoting Videos on Social Media

Posted on August 11, 2014
in Social Strategies
by Blake Sunshine
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Now that camp is almost over, it is time to take a look at all of your digital assets from the summer. One of the most important assets to look at is your camp videos. Whether you had a professional videographer or not, you will want to take an inventory of the videos you have. Once you have the inventory taken care of, upload all of your relevant videos to YouTube or Vimeo (whichever your camp uses). Once they are uploaded,...

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Fall Planning: Social Media for Summer Camps

Posted on July 23, 2014
in Social Strategies
by Blake Sunshine
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It's hard to believe we are over half way through the summer! Some camps in the South and Southwest are already wrapping up their sessions. Camps up North are finishing up their Visiting Days and settling in for another month of Camp. Even though during camp can be very hectic, you should try and set aside some time for Fall Planning. This is what I recommend so that it isn't too overwhelming. 1. Spend 1 hour writing 30 days of content...

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Avoiding Copyrighted Music for your Camp Videos

Posted on July 7, 2014
in Social Strategies
by Blake Sunshine
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You may have found the perfect summer jam for your camp on the radio, but is it the right song for your YouTube and Facebook videos? Both sites are hyper-vigilant when it comes to copyright infringement and all public and private videos shared with your camp community are subject to strict enforcement. With advanced audio-scanning technology, YouTube and music companies can easily identify any copyrighted songs in your videos and have them removed. Even if you purchase the song and give credit...

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Three types of advertising

Posted on May 29, 2014
in Camp Inspiration
by Blake Sunshine
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I wanted to share with you all a great blog post from Seth Godin on advertising. What kind of advertising is your camp running? What do you want to be running? From Seth's Blog: "Direct response ads pay for themselves (at least they do when they work). Socially acceptable paid-for interruption leads to response, and the response (a sale, generally) generates revenue and you can run the ad again. Google's business is driven by direct response advertising. Trust ads are generally unmeasurable. "I've heard of...

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