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Facebook insights for your Facebook page

Posted on July 23, 2013
in Social Tools
by Nick Middleton
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Almost every summer camp has a Facebook page and it is extremely important to take advantage of the insights that Facebook provides you to grow and optimize your page. I am going to quickly walk you through my page's insights so you can see what metrics are important to track. On the main page of Facebook insights there are three panels available: page likes, post reach and engagement. The most important of these three to take a deeper look at is post...

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How often should you update parents during camp and where?

Posted on July 19, 2013
in Social Strategies
by Nick Middleton
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During camp it is absolutely imperative for camps to keep their parents and community updated, but it can certainly become a daunting task when you have to update your internal camp software (campminder, bunk1, etc.), Facebook, Twitter, Instagram, YouTube and the list goes on. I've posted before about how to best create content during camp, but I wanted to share a few additional tips on how much you should be updating your social entities. 1. Update twice a day, collect content...

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Twitter Advertising for Summer Camps

Posted on June 21, 2013
in Social Tools
by Nick Middleton
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Twitter released its self-serve advertising product to the public in April 2013 in an effort to give more small businesses the opportunity to share their message.   For summer camps Twitter advertising can be a great way to: 1. Make sure your important messages get read - We all know how easy it is to miss a tweet! Camps can promote specific tweets in an effort to make sure that they are reaching their current followers. 2. Target potential parents to drive camp sign-ups...

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How to hire a social media consultant for your summer camp

Posted on June 19, 2013
in Social Strategies
by Nick Middleton
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Hiring a social media consultant for your summer camp can be extremely overwhelming. I get asked all sorts of questions by camps who are unsure of the process and benefits of hiring a consultant. Some common objections I hear are: I already have a marketing associate on staff I have a social media intern who is responsible for this We already use social media We don't want to invest in social media because it does not drive our business results These...

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