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Privacy Updates, Data Sharing and How Advertisers Can Adapt – Part 2

Advertising techniques and strategies have evolved since the foundation of modern advertising in the 1920s. As televisions and computers became accessible to almost every American, advertisers capitalized on the technology to reach large numbers of targeted audiences. Now, tools used for targeting online audiences may be disappearing and advertisers and businesses need to adapt. For small businesses like most summer camps, this comes as a hard hit. Facebook and Google Ads are affordable and effective ways to target a few potential...