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How To Use Threads For Social Media Marketing

Posted on October 9, 2023
in Social Strategies, Social Tools
by Jennifer
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Threads, the new social media platform from Meta, took the world by storm over the summer. This app offers a similar experience to X (formerly known as Twitter) which allows users to create posts and engage in text-based conversation. Posts extend beyond text alone; users can also share images, videos, and links. Will Threads be the next X? With more than 100 million people signing up for the app since its launch in July, it has potential! However, since we’re still...

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Facebook Repeals its Text in Ads Restrictions

Posted on October 1, 2020
in Social Tools
by Nick Middleton
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This month, Facebook officially removed its 20% text rule in advertising. If you’ve ever wanted to promote a graphic with details and information, this is pretty big news. For years, Facebook penalized advertisers for publishing ads that consisted of more than 20% text, meaning an ad image could not be more than 1/5th text. If text took up more than 20% of the ad image, Facebook would not allow it to run. But now, that rule is dead. What does...

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Influencer Marketing: The Future of Marketing

Posted on April 21, 2020
in Social Strategies
by Holly Hearn
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Social influence has monetary and marketing value thanks to influencers, a budding form of social media marketing. Influencer marketing involves endorsements from people with expert knowledge and/or social influence in their respective fields. It is most associated with Instagram, although influencers exist on Twitter, YouTube, Facebook, and even TikTok.  According to some estimates, Americans see between 3,000-5,000 advertisements per day. Social media users often buy products recommended by trusted influencers.  Over one-third (38%) of respondents who engage with influencers trust what...

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5 Ways To Use Instagram Stories Highlight Feature for Your Camp

Posted on January 8, 2018
in Social Media Roundup, Social Strategies
by Breanna Salinas
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Written by Social Summer Camp intern, Breanna Salinas. How to Utilize Instagram Stories Highlights for Your Camp Instagram’s newest update is here and it’s more innovative than ever! Last month Instagram released its newest features: Instagram Stories Highlights and Stories Archive. The update lets users post Stories that don't expire and archive them so the content is not lost forever. Instagram Stories Highlights, or your permanent stories, will exist in a new section directly under your bio and right above your existing Instagram...

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Instagram Stories for Marketing Your Business

Posted on November 7, 2017
in Social Strategies
by Breanna Salinas
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Written by Social Summer Camp intern, Breanna Salinas. If you aren’t already using Instagram Stories in your marketing plan, what are you waiting for? Instagram Stories is one of Instagram’s newest features to the platform, allowing for creative engagement in real time. Identical to Snapchat, Instagram Stories is a new breed of content that allows users to capture photos, videos, boomerangs and even existing photos in your camera roll to appear for a span of 24 hours. With features like doodling...

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