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Facebook Repeals its Text in Ads Restrictions

Posted on October 1, 2020
in Social Tools
by Nick Middleton
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This month, Facebook officially removed its 20% text rule in advertising. If you’ve ever wanted to promote a graphic with details and information, this is pretty big news. For years, Facebook penalized advertisers for publishing ads that consisted of more than 20% text, meaning an ad image could not be more than 1/5th text. If text took up more than 20% of the ad image, Facebook would not allow it to run. But now, that rule is dead. What does...

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Is TikTok the Next Trend for Digital Marketing?

Posted on August 7, 2019
in Social Strategies
by Holly Hearn
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TikTok is a social media platform that puts video first, a similar format to Vine. Videos are 15 seconds long and often feature short skits, lip singing, tutorials or a range of cringy videos. Formerly known as Musical.ly, it is estimated that over 500 million people use TikTok, meaning the network is larger than Twitter and Pinterest. With such a large user base, TikTok is growing as a marketing platform-especially for brands that market to young people such as summer camps....

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