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Video on Facebook: Surpassing YouTube For The First Time

Posted on October 27, 2014
in Uncategorized
by Nick Middleton
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Just less that year after Facebook began testing auto-playing video, they are finally winning in the race against their longtime competitor Google (YouTube), in the amount of desktop video views for the first time, recorded in the month of August. “In the month of August, on desktop viewing, they delivered about a billion more views than YouTube – which is pretty amazing,” co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV in this video interview. Although, Facebook is still trailing behind You Tube in the amount of...

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Increase Your Camp’s Organic Reach & Engagement

Posted on May 8, 2014
in Uncategorized
by Nick Middleton
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Organic reach is a topic that we discuss often here at Social Summer Camp. As Facebook continues to grow and increase its user base, businesses' organic post engagement and reach will continue to decline. One way to combat diminishing reach and engagement is to promote posts to ensure that the right people are seeing your content. However, if you would rather spend advertising dollars on key marketing objectives, like driving camp sign ups or leads, here are five tips that we implement for camps at Social Summer Camp to help increase reach and engagement...

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Promoting Your Summer Camp’s Blog

Posted on April 29, 2014
in Social Strategies
by Nick Middleton
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Whether you created your blog post using our tips from last week's post, or already have a blog you want to promote, read these helpful tips on how to learn to promote your blog using your camp's social media platforms: Spread The Word About Your Blog Share your blog posts on all social media outlets: include a shortened link to avoid unnecessary long character counts Use a specific day of the week to post about your blog so that your fans...

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Creating A Blog For Your Summer Camp

Posted on April 24, 2014
in Social Strategies
by Nick Middleton
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Creating and maintaining a blog for your summer camp is an awesome way to get traffic to your site and increase the overall brand awareness of your camp! If you don't already have a blog for your summer camp, below are some tips to get you started: Blog Content & Posting Tips: Know your audience and ensure that your content is relevant and aligned with their interests Post at least weekly or twice a week, if possible Keep posts brief and use photos that...

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Holiday promotion: What are you waiting for?

Posted on December 4, 2013
in Social Strategies
by Nick Middleton
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A few months back I covered holiday promotion for summer camps. If you haven't launched a plan yet for the holidays, it is almost too late! But, if you get your act together in the next few days you could have a few opportunities left. Here are the posts on what I wrote as a reminder: 1. Holiday planning for your camp 2. Developing your holiday marketing goals 3. Creating holiday-specific messaging 4. Executing and measuring your holiday marketing plan If you run a Jewish...

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Can you do it all?

Posted on October 21, 2013
in Social Strategies
by Nick Middleton
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I talk to a lot of camp directors who want to know if it's possible to do it all. What they really mean is, can a camp successfully run a social media program without a consultant. I've written before about how many hours a month you can save by hiring a social media consultant and I estimated that a full-time social media focused person would spend about 55 hours a month to accomplish everything that needs to be done. BUT, here...

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Creating holiday-specific messaging

Posted on September 30, 2013
in Social Strategies
by Nick Middleton
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I love the idea of creating holiday-specific messaging for your camp. Most camps have a good brand voice, but don't often change their brand voice to focus on timely events. We talked yesterday about how to set long-term and short-term holiday goals for your summer camp. Once you have completed that, it's time to figure out what messaging you are going to use to reach your goal. Usually when creating messaging I recommend figuring out the following first: What three main...

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How to make your Instagram photos beautiful

Posted on September 9, 2013
in Social Tools
by Nick Middleton
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One of the keys to having a really engaging Instagram account is to post beautiful photos. Summer camps have it easy because most of their photos are already beautiful (lakes, mountains, trees, etc.), but it's always fun to add a little something extra to your photos. My favorite app for making beautiful Instagram photos is Over. You can add text, pre-made images, borders, colors, etc. to your photos using this app. It's pretty awesome when it comes to making your Instagram...

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Make your Facebook posts engaging: Content

Posted on August 16, 2013
in Social Tools
by Nick Middleton
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This is the last post in a series of posts around how to make your Facebook posts more engaging. I have already covered imagery and post type, but today I want to focus more on content. I specifically want to cover the following three questions: What should your posts say? What links should you drive to? Which videos/photos should you promote? It can be tempting to post anything and everything to your summer camp's Facebook page. But you should definitely be selective and only...

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Make your Facebook posts engaging: Post type

Posted on August 14, 2013
in Social Tools
by Nick Middleton
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The next entry in this series on how to make your Facebook posts more engaging revolves around post type. According to SocialBakers, who looked at over 5,000 Facebook posts in the past year, the most engaging posts on Facebook include photos. However, depending on the kind of content you create, other types of posts can be equally engaging for your summer camp: Photo: As mentioned above, this is the most engaging type of post. Camps have amazing imagery and photo collections, so use...

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