Blog

One of the keys to having a really engaging Instagram account is to post beautiful photos. Summer camps have it easy because most of their photos are already beautiful (lakes, mountains, trees, etc.), but it's always fun to add a little something extra to your photos. My favorite app for making beautiful Instagram photos is Over. You can add text, pre-made images, borders, colors, etc. to your photos using this app. It's pretty awesome when it comes to making your Instagram...

Why Facebook ads for summer camps?

Posted on September 2, 2013

in Social Strategies

I've written a lot in the past about how to use Facebook ads and how to track conversions on Facebook using their conversion tracking pixel. Still almost daily I get asked why any camp would want to run Facebook ads, so I decided to write up a few quick notes. Remember that I worked at Facebook for almost three years before starting Social Summer Camp, so I feel pretty confident in the following reasons that Facebook ads really work for...

Implementing the Google Conversion Tracking Pixel

Posted on August 21, 2013

Tracking actions on your summer camp's website is an extremely important part of tracking ROI (return on investment). A few days ago, I wrote about implementing the Facebook Conversion Tracking Pixel. Today, I created this video to help you learn more about implementing the Google Conversion Tracking Pixel on your website. Watch the video below to learn more about why this is an important tool for your camp's success. http://www.youtube.com/watch?v=Rqk1GzdJir4&feature=youtu.be...

Make your Facebook posts engaging: Content

Posted on August 16, 2013

This is the last post in a series of posts around how to make your Facebook posts more engaging. I have already covered imagery and post type, but today I want to focus more on content. I specifically want to cover the following three questions: What should your posts say? What links should you drive to? Which videos/photos should you promote? It can be tempting to post anything and everything to your summer camp's Facebook page. But you should definitely be selective and only...

Make your Facebook posts engaging: Post type

Posted on August 14, 2013

The next entry in this series on how to make your Facebook posts more engaging revolves around post type. According to SocialBakers, who looked at over 5,000 Facebook posts in the past year, the most engaging posts on Facebook include photos. However, depending on the kind of content you create, other types of posts can be equally engaging for your summer camp: Photo: As mentioned above, this is the most engaging type of post. Camps have amazing imagery and photo collections, so use...

Make your Facebook posts engaging: Images

Posted on August 12, 2013

Today, I am starting a short series on how to make your Facebook posts more engaging. The first part of the series is going to cover imagery. Luckily, summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don't perform well on Facebook. Here are five quick tips to make your Facebook images more engaging: 1. Pictures...

Social media planning sessions

Posted on August 9, 2013

in Social Strategies

With the summer season winding down, it is time for your camp to hold an annual social media planning session. Here is an example of an agenda for this type of meeting: 1. Complete an audit of current social media activity, tools, and analytics 2. Decide if you are going to hire a social media consultant. Does your program need help? Or are you in a good place with the current staff? 3. Brainstorm your main marketing objectives for next year 4. Set a...

LinkedIn Ads for Summer Camps

Posted on August 7, 2013

LinkedIn ads recruiting camp counselors always spike a couple of months before camp starts. Recruitment agencies run most of these ads, but camps have the opportunity to run their own ads to recruit the best counselors. Here are a few things to think about when running LinkedIn ads for counselor recruitment: 1. Targeting is key: Most students use LinkedIn specifically to find jobs. Make sure you layer on the best targeting possible to maximize results. For example, if you are a camp in...

What should summer camps blog about?

Posted on August 5, 2013

in Social Strategies