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Meta’s Fall ’23 Updates For Facebook & IG

Posted on October 23, 2023
in Social Media Roundup
by Jennifer
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Meta released a couple other updates and are experimenting with new ideas on Facebook and Instagram. We’re here to keep you in the loop! Feature Updates Meta Verified: a new feature that is launching soon for business accounts. It’ll cost $21.99 for a Meta Verified business account on one platform and $34.99 for verification on both Instagram and Facebook. What your monthly fee gets you: a verified badge, impersonation protection, account support, and improved discovery.  Will this have a significant impact on how...

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Facebook Shops lets camps sell merch through social media

Posted on May 20, 2020
in Social Tools
by Nick Middleton
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Facebook just unveiled its newest feature, Facebook Shops. This lets small businesses list products for sale directly on their Facebook and Instagram pages. Now it's easier than ever for customers to buy your stuff. COVID-19 has hit small businesses especially hard. This includes summer camps. According to a recent State of Small Business Report conducted by Facebook, about ⅓ of small businesses in America have temporarily ceased operations because of the virus. With so many businesses struggling to stay above...

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Facebook’s Organic Reach Change… What’s Really Happening?

Posted on March 14, 2018
in Social Strategies
by Breanna Salinas
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onThe new year brought extreme changes to Facebook’s algorithm that frightened many brands and marketers on social media. According to many, Facebook’s update allegedly could result in a decline in Facebook's organic reach for posts made by brands or companies on Facebook. Don’t you overwhelm yourself, let’s be clear here: This news isn’t really new and nothing is really changing. Facebook has changed their algorithm frequently for years now and we have already seen changes similar to this before. In November...

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Staying Relevant on Facebook After Big Changes

Posted on February 26, 2018
in Social Media Roundup
by Breanna Salinas
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As we see Facebook making big changes to their algorithm these next few months, we are looking for new ways to make content interesting and relevant to the audience for success on the platform. Adam Mosseri, Head of News Feed at Facebook, describes that Facebook will be focusing on content with “meaningful interactions”. This means that marketers should be able to adapt to changes and create content that will encourage engagement and conversation. Here are some tips to consider when...

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Predicting Social Media Trends for 2018

Posted on February 20, 2018
in Social Media Roundup
by Breanna Salinas
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In the past year, we saw a number of trends throughout several social platforms that have us wondering what’s to come in 2018! From the rise of Instagram “Stories” and the expansion of live streaming on Facebook to the increase in character limit on Twitter, social media platforms have marketers on edge, trying to adapt and stay on top of their online game. As 2018 begins, we hope to see new features that are beneficial and easy to use, both for...

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Big Changes Coming to Social Media’s Biggest Platform

Posted on January 15, 2018
in Social Media Roundup
by Breanna Salinas
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Written by Social Summer Camp intern, Breanna Salinas. Facebook recently announced big changes coming to user’s news feed after taking feedback from their consumers. An outline of the major changes we’ll be seeing: Facebook’s news feed will favor users friends and family’s content over brand and publishers content. Last Thursday, Mark Zuckerberg shared a message with the Facebook community announcing the reasoning behind this change. Through feedback from the community, Zuckerberg learned that they were overwhelmed with content from businesses, brands...

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How to Keep Your Content Feeling Fresh Each Social Media Platform

Posted on December 6, 2017
in Social Strategies
by Breanna Salinas
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Written by Social Summer Camp intern, Breanna Salinas. In the world of marketing, social media is comprised of huge platforms that many businesses use to promote their services or products. Successful accounts are able to deliver content that makes their followers engaged. Your social media relevancy relies heavily on your content. The most challenging obstacle for planning a social media strategy is making content appropriate for its platform. It can be difficult to make sure your content is both engaging and effective....

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Testing Out Dynamic Creative for Facebook Ads

Posted on October 19, 2017
in Social Tools
by Blake Sunshine
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When creating Facebook ads it can be very tempting to only include a few different photos or text variations. However, testing different creative is the key to a successful ad campaign, which is why it is so exciting that Facebook has launched dynamic creative. According to Facebook: "Dynamic creative accepts the basic components of a Facebook ad and automatically explores a series of ad variants based on these components. The system converges on creative components that deliver the most efficient results...

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Heading Into Summer: What’s New at Summer Camps in 2017

Posted on June 1, 2017
in Camp Inspiration
by Blake Sunshine
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The weather is warming up, school is letting out and you can just feel that summer is in the air! This year the American Camp Association reports that more than 14 million children will attend camp in the U.S. at one of the more than 14,000 day and resident camps. While many things about the unique summer camp industry remain the same, there are a few interesting changes this summer. Camp tuition prices are rising, making the potential customer base for...

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Quick Tips for Phone Call Follow Up

Posted on May 11, 2017
in Social Strategies
by Blake Sunshine
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Phone follow up is absolutely crucial for summer camps reaching out to prospective families. We have included some of our favorite follow up tips below. Phone Call Follow Up Quick Tips: Avoid the opening statement blunder: “I was calling to follow up on your info request.” “I am calling to see if you had any questions.’ “I just wanted to make sure you got my e-mail.” “The reason for my follow up was to see if you had come to a...

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