Facebook Lead Form Ads Available on Desktop
I wrote about the Facebook Lead Form Ad last week and about how AWESOME of a tool it is for summer camps! Well good news...
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Facebook Lead Form Ad for Summer Camps
Recently Facebook launched a brand new ad unit called a Facebook Lead Form Ad. It is fantastic for recruiting on Facebook because it requires no custom measurement. According to Facebook: "When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps:...
Read MoreSigning Up New Campers: A Social Summer Camp Case Study
Our number one focus at Social Summer Camp is helping our customers sign up new campers. Today I am so excited to present some anonymous results from one of our clients. All of their leads came directly from Facebook Ads and Google AdWords. This camp was able to sign up 9 families at a cost per customer of just over $1,000. These are fantastic results for camps, who have a lifetime value of MUCH larger than $1,000 a camper. If you aren't...
Read MoreFacebook Ads Embracing Gifs
Facebook has finally accepted Gifs with open arms! After years of refusing to let the animated photos be featured on the platform we can finally share Gifs in your status or on a friend’s page. Now they are upping the Gif game and letting some marketers include Gifs in ads and Page posts. For the Gif-newbies, a Gif is an animated image on a video like loop. They are very popular on the social network Tumblr and in listicles featured on...
Read MoreFacebook Carousel Ads
One of the most exciting advertising updates from this Summer has been the launch of Facebook's Carousel Ad Unit! This is a great ad unit for summer camps who have a goal of driving traffic to their website. The ad unit lets you showcase 3-5 images and links within a single ad unit to direct people to specific locations on your website. I especially love this ad unit for camp's who are advertising multiple objectives of "types" of camps. You can...
Read MoreGIFs on Facebook
This is sort of a silly update, but I want to always keep you informed on what is hip in social media! :) You can now post GIFs to Facebook and they will show up both on desktop and mobile! Even though GIF links currently only work on personal profiles and not on pages, I am sure it is only a matter of time before you can use them on your page as well. Not sure what a GIF is? Take a...
Read MoreFacebook Image Dimensions
If you are a Facebook marketer, you are always trying to remember the best image size and dimensions for Facebook! Luckily Jon Loomer (a fantastic Facebook marketer) made this handy guide for us that includes all of them. I've also embedded the guide below for easy access. Courtesy of: JonLoomer.com...
Read MoreMen Are Using Pinterest Too
We talk a lot on this blog about developing a Pinterest strategy to reach moms, which is why this Mashable article took me so by surprise! "Earlier this year, the five-year-old San Francisco startup announced that men are actually its fastest-growing user demographic, with the number of men pinning and re-pinning doubling in 2014 to an unspecified number. From March 2014 to March 2015, Pinterest's user base climbed 25% year-over-year to 72.8 million monthly active users. And during the same period,...
Read MoreSpreading The Word of Summer Camp All Over The World
Advertising is such an incredible way to spread the benefits of summer camp to people all over the world. Unfortunately, we have limitations in the advertising world as to who we can reach with our messages. Even for some of the richest people in the world, reliable internet access is often not available due to infrastructure in their countries. Facebook is working to give internet access to everyone all over the world in a move I think could significantly impact...
Read MoreUsing the right image for your Facebook ads
Using the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...
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