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by Blake Sunshine

For summer camps that are interested in expanding their reach on mobile, the launch of the Facebook Mobile Ad Network could be a huge deal for you all. According to Mashable: "Audience Network, which was first announced in April, allows businesses to use Facebook's ad targeting tools to better serve ads on mobile applications not named Facebook. In one example offered by the social network, Shazam used Audience Network to sell native ads in its own app, including an ad for...

Facebook Tests Related Videos

Posted on July 10, 2014

in Uncategorized

Facebook is testing a new "related videos" feature that surfaces similar videos after you finish watching one in your mobile News Feed, similar to You Tube recommended videos. This is a new feature that's currently being tested on mobile to help users discover more videos they may be interested in, noted in a recent article published by Mashable. In June, Facebook announced that users who regularly watch videos on the platform will see even more videos in their News Feed, and even made tweaks to the news feed algorithm in order...

AdWords Certification

Posted on May 13, 2014

by Blake Sunshine

Did you know that Google has an AdWords certification program? This means that any advertiser can take two Google AdWords exams that help qualify them in terms of running your AdWords account. I highly recommend asking whoever runs Google Adwords for your summer camp if they are AdWords certified. The team at Social Summer camp is Adwords certified and we feel confident in helping you run successful, ROI positive campaigns! ...

Facebook Ad Delivery

Posted on April 8, 2014

I wanted to take a few minutes to share this article from Facebook's FAQ on ad delivery. "Facebook's ad system uses an algorithm that chooses the best ad to display based on a variety of factors, including the historical performance of each ad and their bids. The bid necessary to win our ad auction will fluctuate as our system learns more about your ad based on its actual performance, and as the pool of competing ads changes." Optimize your Page "Make your Page engaging...

The end of organic reach on Facebook

Posted on March 18, 2014

I don't want to make it seem like the world is ending. But if your world revolves around organic reach on Facebook, it sort of is. According to Forbes, "Research published today by Social@Ogilvy shows the downward trend of organic reach on Facebook that a post published on a brand page can expect. From 16% of followers of a brand page being shown a piece of content in 2012, the percentage of organic reach has dropped to roughly 6% in February 2014 for...

Facebook buys WhatsApp. What does that mean for camps?

Posted on February 20, 2014

in Social Tools

Facebook just announced that they are buying WhatsApp for $16B!!! According to Facebook, "WhatsApp has over 450M MAUs, with 70% of those active each day. In a staggering comparison, Facebook also notes that the messaging volume of WhatsApp approaches the SMS volume of the entire global telecom industry — and that it’s adding 1M users a day." So what does this mean for camps?? There is definitely a shift going on where messaging is becoming an important part of daily life. Right...

Facebook Secrets for Summer Camp Marketing

Posted on February 18, 2014

Travis Allison and I just hosted our second ever Facebook Secrets for Summer Camp Marketing webinar! He focused on the social content side, while I discussed social ads. I absolutely love collaborating with Travis because of his deep understanding of the camp industry. If you missed the webinar, you can watch it here! http://www.youtube.com/watch?v=AIHVrgSd8FI&feature=youtu.be...

Facebook Insights for Summer Camps

Posted on January 16, 2014

in Social Tools

I finally got around to recording some information on Facebook Page Insights for Summer Camps! Watch the video below and shoot me a note if you have any questions! http://youtu.be/y147Y3U3lms ...

Facebook ad placement

Posted on January 2, 2014

in Social Tools