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When creating Facebook ads it can be very tempting to only include a few different photos or text variations. However, testing different creative is the key to a successful ad campaign, which is why it is so exciting that Facebook has launched dynamic creative. According to Facebook: "Dynamic creative accepts the basic components of a Facebook ad and automatically explores a series of ad variants based on these components. The system converges on creative components that deliver the most efficient results...

As Snapchat’s Losses Continue to Climb, Instagram’s Stories Soar

Posted on August 16, 2017

Last November, Instagram launched Stories, a feature that closely resembled the photo and video sharing application Snapchat. Since then, Snapchat has experienced a decline in daily users and engagement. This has led many to believe that the relatively new Instagram feature encouraged users to stay on the application instead of using Snapchat for their temporary video and photo postings. What might have caused this shift from Snapchat to Instagram Stories? First, Instagram users are much easier to locate than Snapchat users. If...

Quick Tips for Phone Call Follow Up

Posted on May 11, 2017

in Social Strategies

Phone follow up is absolutely crucial for summer camps reaching out to prospective families. We have included some of our favorite follow up tips below. Phone Call Follow Up Quick Tips: Avoid the opening statement blunder: “I was calling to follow up on your info request.” “I am calling to see if you had any questions.’ “I just wanted to make sure you got my e-mail.” “The reason for my follow up was to see if you had come to a...

Social Media for Summer Camps: The Ever Changing Summer Camp Industry

Posted on July 21, 2016

in Camp Inspiration, Social Strategies

Even though the summer is our busiest time at Social Summer Camp (750 social media posts written a week...

Learnings from Pubcon Austin for Summer Camp

Posted on May 4, 2016

in Social Strategies

The Social Summer Camp just returned from a fun filled day at Pubcon! Pubcon is an incredible digital marketing conference and our team had a really great time learning about new SEO and SEM tricks for our clients. I'll be sharing a lot more information in the next few weeks regarding our learnings, but there are give quick things I wanted to share that we learned: By 2017, 74% of all internet traffic in will be video- If you aren't...

Updates to Facebook Lead Form Ad

Posted on March 15, 2016

Facebook Lead Form Ads have been an incredible marketing solution for summer camps and this past week Facebook made some really useful changes. These changes should help make these ads even more powerful. According to Facebook you can now: Save time with duplicate forms "In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns. For example, if an advertiser is running a global lead ad campaign that requires specific...

Facebook Lead Form Ads Available on Desktop

Posted on January 22, 2016

I wrote about the Facebook Lead Form Ad last week and about how AWESOME of a tool it is for summer camps! Well good news...

Facebook Lead Form Ad for Summer Camps

Posted on January 11, 2016

in Uncategorized