Blog

Men Are Using Pinterest Too

Posted on May 11, 2015
in Social Tools
by Blake Sunshine
0 Comments
0

We talk a lot on this blog about developing a Pinterest strategy to reach moms, which is why this Mashable article took me so by surprise! "Earlier this year, the five-year-old San Francisco startup announced that men are actually its fastest-growing user demographic, with the number of men pinning and re-pinning doubling in 2014 to an unspecified number. From March 2014 to March 2015, Pinterest's user base climbed 25% year-over-year to 72.8 million monthly active users. And during the same period,...

Read More

Email Open Rate Versus Social Media Open Rate

Posted on March 9, 2015
in Uncategorized
by Blake Sunshine
0 Comments
0

This is a post from the Social Summer Camp blog archives that I find to still be VERY relevant today.  One of the most successful ways for camps to market is through email. I happen to love email marketing, especially if like most camps you already have a list of parents and campers who have opted-in to receiving your newsletters and updates. That being said, I am definitely concerned about email marketing open rates and how camp email marketing has become less...

Read More

Using the right image for your Facebook ads

Posted on March 2, 2015
in Social Tools
by Blake Sunshine
0 Comments
0

Using the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...

Read More

Video on Facebook: Surpassing YouTube For The First Time

Posted on October 27, 2014
in Uncategorized
by Nick Middleton
0 Comments
0

Just less that year after Facebook began testing auto-playing video, they are finally winning in the race against their longtime competitor Google (YouTube), in the amount of desktop video views for the first time, recorded in the month of August. “In the month of August, on desktop viewing, they delivered about a billion more views than YouTube – which is pretty amazing,” co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV in this video interview. Although, Facebook is still trailing behind You Tube in the amount of...

Read More

Videos Getting a Boost in News Feed

Posted on September 23, 2014
in Social Tools
by Blake Sunshine
0 Comments
0

There was a really interesting article in the NY Times a few weeks ago about how Facebook's news feed is giving a huge boost to video. According to the article, "Since June, Facebook, which has about 1.3 billion monthly users worldwide, has served up an average of a billion video views a day, two-thirds of them on mobile devices. About 100 million new videos are uploaded every month. While that is a small fraction of YouTube’s traffic, it is up significantly...

Read More

Promoting Videos on Social Media

Posted on August 11, 2014
in Social Strategies
by Blake Sunshine
0 Comments
0

Now that camp is almost over, it is time to take a look at all of your digital assets from the summer. One of the most important assets to look at is your camp videos. Whether you had a professional videographer or not, you will want to take an inventory of the videos you have. Once you have the inventory taken care of, upload all of your relevant videos to YouTube or Vimeo (whichever your camp uses). Once they are uploaded,...

Read More

Facebook Tests Related Videos

Posted on July 10, 2014
in Uncategorized
by Nick Middleton
0 Comments
0

Facebook is testing a new "related videos" feature that surfaces similar videos after you finish watching one in your mobile News Feed, similar to You Tube recommended videos. This is a new feature that's currently being tested on mobile to help users discover more videos they may be interested in, noted in a recent article published by Mashable. In June, Facebook announced that users who regularly watch videos on the platform will see even more videos in their News Feed, and even made tweaks to the news feed algorithm in order...

Read More

Facebook Advertising Updates

Posted on June 24, 2014
in Uncategorized
by Nick Middleton
0 Comments
0

Facebook just announced new changes to its ad strategies that will make ad relevance on the site better than ever before. In the coming weeks, the company will start using information from the websites and apps you browse to determine ads that may interest you. So, for example, if a mom has recently researched summer camps online, Facebook will consider that one of her interests and will start showing her more ads about summer camps. Facebook is also adding new ad preferences...

Read More