Influencer Marketing: The Future of Marketing
Social influence has monetary and marketing value thanks to influencers, a budding form of social media marketing. Influencer marketing involves endorsements from people with expert knowledge and/or social influence in their respective fields. It is most associated with Instagram, although influencers exist on Twitter, YouTube, Facebook, and even TikTok. According to some estimates, Americans see between 3,000-5,000 advertisements per day. Social media users often buy products recommended by trusted influencers. Over one-third (38%) of respondents who engage with influencers trust what...
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