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Recently Facebook launched a live video platform. This platform is similar to periscope in that you can broadcast at any time you want directly from your Facebook page. Since this is a new tool for Facebook, they have been giving a lot of distribution (and even a notification) to brands that are using the live video option. If you are headed up to camp or have some exciting summer camp news to share, I definitely recommend trying out this awesome tool!...

Learnings from Pubcon Austin for Summer Camp

Posted on May 4, 2016

in Social Strategies

The Social Summer Camp just returned from a fun filled day at Pubcon! Pubcon is an incredible digital marketing conference and our team had a really great time learning about new SEO and SEM tricks for our clients. I'll be sharing a lot more information in the next few weeks regarding our learnings, but there are give quick things I wanted to share that we learned: By 2017, 74% of all internet traffic in will be video- If you aren't...

Setting Up Facebook Lead Form Ads for Summer Camps

Posted on April 20, 2016

Facebook recently launched a brand new ad unit called a Facebook Lead Form Ad. The Lead Form Ad is a fantastic tool for summer camps! This ad allows you gather contact information from potential customers without needing any custom landing pages or pixels. Read on for a few great camp specific tips for running Facebook Lead Form Ads. What is a Facebook Lead Form Ad? When someone clicks on your ad, a form automatically opens with the person's contact information automatically populated,...

Updates to Facebook Lead Form Ad

Posted on March 15, 2016

Facebook Lead Form Ads have been an incredible marketing solution for summer camps and this past week Facebook made some really useful changes. These changes should help make these ads even more powerful. According to Facebook you can now: Save time with duplicate forms "In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns. For example, if an advertiser is running a global lead ad campaign that requires specific...

Retaining Campers Using Social Media

Posted on January 26, 2016

in Social Strategies

The American Camp Association recently camp out with their 2015 Camp Enrollment Survey Results. While many of the trends were very positive, there were a few areas of concern to me and I am going to cover all of them on my blog in the next few weeks. The first area I noticed is highlighted in the chart below and shows the percent of campers who were returning from prior summers. 19% of camps had less then a 50% retention rate...

Facebook Lead Form Ads Available on Desktop

Posted on January 22, 2016

I wrote about the Facebook Lead Form Ad last week and about how AWESOME of a tool it is for summer camps! Well good news...

Using Instagram Ads to Sign Up New Campers

Posted on October 20, 2015

in Social Strategies, Social Tools

We are absolutely loving Instagram ads over here at Social Summer Camp! In addition to being a brand new advertising platform for us, they have some unique advantages that we really enjoy: 1. Targeting: The targeting of Instagram ads is exactly the same as targeting of Facebook ads. Facebook's targeting is some of the best in the business, so we were absolutely thrilled to see so many great targeting options for Instagram. 2. Creative: In addition to doing one photo, you can also use...

Signing Up New Campers: A Social Summer Camp Case Study

Posted on September 17, 2015

in Social Strategies