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Using the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...

Faceboook has over 200 million active advertisers

Posted on February 25, 2015

Facebook announced yesterday that they have over 200 million active advertisers. Are you one of them? Facebook ads are extremely effective in reaching your target audience of moms who are looking for great summer programs for their children. I don’t think many people realize that there is a very specific formula for setting up a successful Facebook ad. The reason that most people don’t realize this is because Facebook makes it very difficult to actually set up a successful ad. I...

Facebook Advertising: Not for Wimps

Posted on February 2, 2015

in Camp Inspiration, Social Tools

Summer Camps typically hire Social Summer Camp for our Facebook advertising expertise (I did work for Facebook for three years after all), but let me tell you...

Tumblr: An opportunity for summer camps in 2015

Posted on January 13, 2015

in Social Strategies, Social Tools

I really think that Tumblr will be a huge opportunity for camps in 2015. To give you an idea of some Tumblr blogs that are very popular, here are the top 25 viral Tumblrs from the year. Tumblr is dominated by a younger, female audience, which makes it perfect for a lot of summer camp's target audiences. From their webpage: "Tumblr has over 200 million blogs to date. Tumblr was one of the fastest growing platforms in 2014. Its audience is 51% female and 55% between the...

Understanding Your Camp’s Brand Voice

Posted on November 17, 2014

in Social Strategies

One of the biggest questions I get asked by summer camps is "What is my Camp's Brand Voice?" For each camp this means a different thing, but most often they are asking...

Promoted Tweets on Twitter for Summer Camps

Posted on October 20, 2014

A lot of camps have recently been asking me about Promoted Tweets on Twitter. These are essentially just Twitter ads that are promoted to reach a specific target audience. Twitter recently analyzed 200,000 promoted tweets and shared some best practices with the public that I am now sharing with you. 1. Be brief: "Stay under 100 characters per tweet, which Twitter says gets 18% more engagement. For an even more effective campaign, Twitter suggests aiming for three to six Promoted Tweets...

Facebook Mobile Ad Network for Summer Camps

Posted on October 13, 2014

in Social Strategies

For summer camps that are interested in expanding their reach on mobile, the launch of the Facebook Mobile Ad Network could be a huge deal for you all. According to Mashable: "Audience Network, which was first announced in April, allows businesses to use Facebook's ad targeting tools to better serve ads on mobile applications not named Facebook. In one example offered by the social network, Shazam used Audience Network to sell native ads in its own app, including an ad for...

New Pinterest Analytics for Summer Camps

Posted on October 2, 2014