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AdWords, Google’s online advertising program, allows businesses to create ads that connect with Google searches. Your ads will pop up based on the keyword lists you create and their relevance to what people are searching online. Here are some tips for getting started with AdWords and building your keyword lists: Begin your campaign by making a mental profile of your customers. Think about who they are, where they are, what websites and blogs they read, and what words or phrases they...

Running Ads During the Summer

Posted on May 15, 2014

by Blake Sunshine

Summer is quickly approaching and I get asked a lot if camps should continue to run Google and Facebook ads during the summer. I definitely understand this question and realize that it can add up to some pretty significant budget savings if you can pause your ads during the summer. BUT, you really shouldn't. Why you ask? 1. Summer is when you have the best content! You have to take advantage of marketing yourself at a time when you have the...

AdWords Certification

Posted on May 13, 2014

by Blake Sunshine

Did you know that Google has an AdWords certification program? This means that any advertiser can take two Google AdWords exams that help qualify them in terms of running your AdWords account. I highly recommend asking whoever runs Google Adwords for your summer camp if they are AdWords certified. The team at Social Summer camp is Adwords certified and we feel confident in helping you run successful, ROI positive campaigns! ...

Increase Your Camp’s Organic Reach & Engagement

Posted on May 8, 2014

in Uncategorized

Organic reach is a topic that we discuss often here at Social Summer Camp. As Facebook continues to grow and increase its user base, businesses' organic post engagement and reach will continue to decline. One way to combat diminishing reach and engagement is to promote posts to ensure that the right people are seeing your content. However, if you would rather spend advertising dollars on key marketing objectives, like driving camp sign ups or leads, here are five tips that we implement for camps at Social Summer Camp to help increase reach and engagement...

Promoting Your Summer Camp’s Blog

Posted on April 29, 2014

Whether you created your blog post using our tips from last week's post, or already have a blog you want to promote, read these helpful tips on how to learn to promote your blog using your camp's social media platforms: Spread The Word About Your Blog Share your blog posts on all social media outlets: include a shortened link to avoid unnecessary long character counts Use a specific day of the week to post about your blog so that your fans...

Creating A Blog For Your Summer Camp

Posted on April 24, 2014

Creating and maintaining a blog for your summer camp is an awesome way to get traffic to your site and increase the overall brand awareness of your camp! If you don't already have a blog for your summer camp, below are some tips to get you started: Blog Content & Posting Tips: Know your audience and ensure that your content is relevant and aligned with their interests Post at least weekly or twice a week, if possible Keep posts brief and use photos that...

Social Media for Your Industry

Posted on April 22, 2014

in Camp Inspiration, Social Strategies

I know about 99.9% of my readers are from the Summer Camp industry, but I love figuring out how social media can be used for all industries! I was approached by the father of one of my amazing clients to write a blog post for his Photography blog. If you are looking for social media tips for photography (or any industry), this blog is definitely the place to go. Here is an excerpt from the post: Recently articles have been swirling around...

Facebook New Right Hand Side Ads

Posted on April 15, 2014

in Social Tools

Facebook just announced that Right Hand Side ads will now be different on Facebook. The ads will be bigger and will allow for more creative media design. Newsfeed ads will still be available after the change. Although the new ads will be more expensive, the change will likely be worth it. The new designs are expected to have three times the engagement of the old ads – meaning more people should click through to your website. Here is how the...

Most-Used Social Networks on Mobile in the U.S.

Posted on April 10, 2014

in Social Tools