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I get asked a lot about pulling Instagram stats for your camp. Right now there are not a lot of tools that allow you to pull Instagram stats, but I do recommend trying Iconosquare. Iconosquare provides you will the following metrics: - Followers - Likes - Comments - Like per piece of media - Lost followers - Top performing content - Tag usage - Post history If you know of any other Instagram metrics sites, please comment below. Until then, I'll be getting my metrics from Iconosquare....

On Moving Fast

Posted on April 1, 2014

in Camp Inspiration

When I worked at Facebook, my favorite motto was "Move Fast." To this day, I still always err on the side of moving fast as opposed to waiting to ship something until it reaches perfection. Sometimes though, I move so quickly that I forget to share with you all some of the things that are on my mind. This blog post is a combination of all of those things! So here is what's on my mind: 1. The death of organic reach: I...

Instagram Reaches 200 Million Users

Posted on March 27, 2014

Yesterday Instagram announced that they have reached 200 million users! According to Mashable, "More importantly, 50 million of those users signed up in the last six months, which means Instagram grew by roughly 100% in the last year. The 200-million figure is for monthly active users, Instagram said." This is huge news for Instagram. If your camp is not already heavily using Instagram then they should be! With the incredible growth they are seeing it is definitely the place right now to...

Twitter Fave People Feature

Posted on March 25, 2014

As Twitter becomes more popular and people start to follow more users, it is easy to miss out on tweets you care about. A new “Fave People” section has recently been added to Twitter and is being tested by some Android users. This allows you to create lists of your favorite Twitter follows to view their tweets easily, as well as receive notification each time they tweet. This could be beneficial for camps because rather than scrolling through the feed to...

The end of organic reach on Facebook

Posted on March 18, 2014

in Social Strategies

I don't want to make it seem like the world is ending. But if your world revolves around organic reach on Facebook, it sort of is. According to Forbes, "Research published today by Social@Ogilvy shows the downward trend of organic reach on Facebook that a post published on a brand page can expect. From 16% of followers of a brand page being shown a piece of content in 2012, the percentage of organic reach has dropped to roughly 6% in February 2014 for...

March Social Media Newsletter

Posted on March 11, 2014

in Social Strategies

The Social Summer Camp March social media newsletter is now live! You can read it here. This month I cover the following topics: Summer marketing plans, Facebook buying WhatsApp and How to increase your Facebook reach. Don't forget to subscribe to continue to see my newsletter. Thanks for reading!...

Social Media Business Cards

Posted on March 6, 2014

Camps often send out brochures to potential or current campers during the year to give them a taste of camp. Frequently, camps’ social media accounts are left off this brochure. Rather than making a new brochure, camps can make a small card and send it out along with the brochure. This is a fairly inexpensive way to ensure that all camp families have access to your social media networks. Here is an example of a social media card from Birds iView....

Book Review: Jab, Jab, Jab, Right Hook

Posted on March 4, 2014

in Camp Inspiration

One of my awesome clients started reading Jab, Jab, Jab, Right Hook and asked me to join in with her for a work-related book club. This is the third book from award winning social media expert, Gary Vaynerchuk. We both found the book fascinating and I wanted to share some learnings with you all here. This book is a social media blueprint on how to jab, meaning to excite and delights your customer, on the right social media platforms at the...

Facebook promoted posts v. ads

Posted on February 25, 2014