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Promoting your camp’s crowd funding efforts

Posted on July 17, 2013
in Social Tools
by Nick Middleton
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A couple of days ago I wrote about how camps can use crowd funding platforms to raise money. Today I am going to go over a couple of ways that camps should promote these crowd funding efforts. 1. Social media platforms: This seems obvious, but you should heavily promote your project on your own social media platforms. Use photos of camp activities and messaging that clearly describes why you are asking for money and allows your community to connect with your cause. 2....

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What should summer camps tweet?

Posted on July 12, 2013
in Social Tools
by Nick Middleton
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A few months ago Twitter came out with a great study on the top-performing tweets from the past year. They analyzed over 20,000 promoted tweets to understand what drove the most action among their advertisers. Summer camps can take some cues about what to tweet from their analysis. Here are the four calls to action they found performed the best: #1 Ask for a download: If your camp has a mobile app, this is a great call to action for your tweets....

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Google Search Insights for Camps

Posted on July 10, 2013
in Social Tools
by Nick Middleton
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Google offers summer camps some great tools for learning more about what prospective parents are searching for. One tool, Google Trends, allows you to see what search terms are being searched for at certain times of the year. The image below shows last year's trend for searches using the following terms: summer camp texas (red), summer camp maine (blue) and summer camp new york (yellow). Understanding Google Search Insights could help you boost your website's traffic. The trend lines show what...

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Measuring social media success for summer camps

Posted on July 2, 2013
in Social Strategies
by Nick Middleton
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As part of the Social Summer Camp social media program for summer camps, I work with each camp to put together a short, medium and long-term measurement plan. A solid measurement plan is one of the most important aspects of a great social media program. Many summer camps are using social media, but have not figured out how to measure success. If you are running a social media program and not measuring results, try some of these short-term measurement ideas: Using Google...

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Growing your camp is possible with social media

Posted on July 1, 2013
in Camp Inspiration
by Nick Middleton
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Many camps tell me they aren't interested in social media consulting because they aren't looking to grow their enrollment. While this is a great problem to have, I'm disappointed to hear about camps that aren't interested in growing past their current state. Of course, it is normal for camps to be comfortable with their current size, and it's true that growing a camp past its capacity can be time-intensive and expensive (more staff, more buildings, etc.) But what I want...

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Twitter Advertising for Summer Camps

Posted on June 21, 2013
in Social Tools
by Nick Middleton
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Twitter released its self-serve advertising product to the public in April 2013 in an effort to give more small businesses the opportunity to share their message.   For summer camps Twitter advertising can be a great way to: 1. Make sure your important messages get read - We all know how easy it is to miss a tweet! Camps can promote specific tweets in an effort to make sure that they are reaching their current followers. 2. Target potential parents to drive camp sign-ups...

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