Some of you may think that big red swirly P stands for procrastination, but Pinterest is striving for efficiency in ways you could have never imagined. I used to think that too, until I found what I was pinning to actually be useful and extremely relevant to my everyday life. Pinners spend an average of 15 minutes on Pinterest per visit. These pinners are made up of about 80% women, and 20% men and 23% of these pinners are active...
Read MoreLast month Pinterest launched brand new analytics for its business customers. The new analytics includes a few awesome additions including audience and website insights. According to Tech Crunch, "At a very high level, the dashboard is designed to provide a quick view into a business’ overall reach on Pinterest. They will be able to at a glance see the number of impressions and views their content got on the platform, as well as how those numbers have trended over time. In...
Read MoreLast week Pinterest announced an exciting new feature that could really boost the impact of your camp’s pins. Starting last Thursday users can now subscribe to topics and specific interests on the site to add pins from those topics into their feeds. There will be a wide variety of topics to follow, from camping and hiking, to bubbles and dinosaurs. Clicking on a topic will also bring a list of other relevant topics that might interest that user. So a Pinterest user who...
Read MoreLast month Pinterest announced that they will be starting to provide promoted pins (also known as ads). They are currently testing this with a few companies and promoted pins will only show up in search results and category feeds. I'm sure it's only a matter of time before this is open to everyone and available in the Pinterest news feed. Of course, this is exactly how Facebook started out, first allowing a few promotions on their right hand side and...
Read MoreIf you love pinning on Pinterest as much as I do, then this post is for you! Pinterest is a great marketing tool for camps to share photos, articles and tips in a fun and engaging way. It can be difficult to get started pinning, but once you have your boards set up it can come pretty easily. Here are some ideas for Pinterest boards for summer camps: - Packing list and tips - Camp recipes and foods - Camp activities - Camp staff -...
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