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Men Are Using Pinterest Too

Posted on May 11, 2015
in Social Tools
by Blake Sunshine
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We talk a lot on this blog about developing a Pinterest strategy to reach moms, which is why this Mashable article took me so by surprise! "Earlier this year, the five-year-old San Francisco startup announced that men are actually its fastest-growing user demographic, with the number of men pinning and re-pinning doubling in 2014 to an unspecified number. From March 2014 to March 2015, Pinterest's user base climbed 25% year-over-year to 72.8 million monthly active users. And during the same period,...

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Pinterest and advertising for summer camps

Posted on October 23, 2013
in Social Tools
by Nick Middleton
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Last month Pinterest announced that they will be starting to provide promoted pins (also known as ads). They are currently testing this with a few companies and promoted pins will only show up in search results and category feeds. I'm sure it's only a matter of time before this is open to everyone and available in the Pinterest news feed. Of course, this is exactly how Facebook started out, first allowing a few promotions on their right hand side and...

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Creating a Pinterest board for your summer camp

Posted on September 18, 2013
in Social Tools
by Nick Middleton
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If you love pinning on Pinterest as much as I do, then this post is for you! Pinterest is a great marketing tool for camps to share photos, articles and tips in a fun and engaging way. It can be difficult to get started pinning, but once you have your boards set up it can come pretty easily. Here are some ideas for Pinterest boards for summer camps: - Packing list and tips - Camp recipes and foods - Camp activities - Camp staff -...

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