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Meta’s Fall ’23 Updates For Facebook & IG

Posted on October 23, 2023
in Social Media Roundup
by Jennifer
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Meta released a couple other updates and are experimenting with new ideas on Facebook and Instagram. We’re here to keep you in the loop! Feature Updates Meta Verified: a new feature that is launching soon for business accounts. It’ll cost $21.99 for a Meta Verified business account on one platform and $34.99 for verification on both Instagram and Facebook. What your monthly fee gets you: a verified badge, impersonation protection, account support, and improved discovery.  Will this have a significant impact on how...

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How To Use Threads For Social Media Marketing

Posted on October 9, 2023
in Social Strategies, Social Tools
by Jennifer
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Threads, the new social media platform from Meta, took the world by storm over the summer. This app offers a similar experience to X (formerly known as Twitter) which allows users to create posts and engage in text-based conversation. Posts extend beyond text alone; users can also share images, videos, and links. Will Threads be the next X? With more than 100 million people signing up for the app since its launch in July, it has potential! However, since we’re still...

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Facebook Shops lets camps sell merch through social media

Posted on May 20, 2020
in Social Tools
by Nick Middleton
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Facebook just unveiled its newest feature, Facebook Shops. This lets small businesses list products for sale directly on their Facebook and Instagram pages. Now it's easier than ever for customers to buy your stuff. COVID-19 has hit small businesses especially hard. This includes summer camps. According to a recent State of Small Business Report conducted by Facebook, about ⅓ of small businesses in America have temporarily ceased operations because of the virus. With so many businesses struggling to stay above...

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Updated – Instagram for Summer Camps

Posted on April 21, 2020
in Social Tools
by Nick Middleton
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Want to reach your campers with a targeted message on social media? Instagram is the place to be! Over 1 billion people actively use Instagram each month, and 500 million use Instagram stories every day. Here are some quick tips to get active on Instagram. 1. Set up your account - Go to Instagram.com and set up your camp's account. Find a few camps to start following and see what types of photos are getting good engagement. Post to your other...

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Facebook Updating Page Organic Impressions

Posted on November 7, 2019
in Social Strategies
by Holly Hearn
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Facebook Page impressions are an important metric for measuring how many times your post enters a user's screen. Impressions are not unique to one user, which means the same piece of content can be displayed to the same user multiple times. Over the last few years, Facebook has updated formulas for calculating metrics such as reach and engagement. On October 17 the social media giant announced a change in how organic page impressions will be calculated which may impact your...

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Moderating Social Media and Digital Trolls

Posted on August 22, 2019
in Social Strategies
by Holly Hearn
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Social media has created giant platforms for users to say what they want to whomever they want, creating a major issue for social media companies and users. Social media companies want to create a pleasant online environment for users, yet also want to be seen as upholding the American value of free speech. For years, there have been concerns over the open-forum, wild-west environment on the internet, but recently, calls for blocking certain kinds of speech on social media have...

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Understanding Firefox’s Newest Privacy Update – Part 1

Posted on June 10, 2019
in Social Media Roundup
by Holly Hearn
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Nearly everyone is concerned about online privacy and protecting their personal information in cyberspace. The Pew Research Center found that 93% of adults say that being in control of who can get information about them is important. These concerns are becoming more prominent and even tech giants like Facebook, Google and Apple are responding. On June 4, Mozilla Firefox rolled out perhaps the most aggressive privacy measure to date, which includes enhanced tracking protection by default for all new users...

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Staying Relevant on Facebook After Big Changes

Posted on February 26, 2018
in Social Media Roundup
by Breanna Salinas
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As we see Facebook making big changes to their algorithm these next few months, we are looking for new ways to make content interesting and relevant to the audience for success on the platform. Adam Mosseri, Head of News Feed at Facebook, describes that Facebook will be focusing on content with “meaningful interactions”. This means that marketers should be able to adapt to changes and create content that will encourage engagement and conversation. Here are some tips to consider when...

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Top Social Media Demographics and Tips For Your Brand’s Success

Posted on October 26, 2017
in Social Strategies
by Breanna Salinas
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Written by Social Summer Camp intern, Breanna Salinas The emergence of social media has developed an instantaneous way to network and connect with people all around the globe. In the last decade, social media has dramatically impacted the way people engage with one another. It has also become an essential way to stay up to date with news, businesses and the people around you. In 2017, social media consists of hundreds of different platforms that serve the same, yet different purpose. Ultimately,...

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Advertising During The Summer for Summer Camps

Posted on May 24, 2017
in Social Media Roundup
by Blake Sunshine
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Many camps stop advertising during the summer. I've written in detail before about why you shouldn't do that, but if you camp decides to try out during summer advertising below is a great plan to follow: Promote your best content to friends of fans With daily posting during the summer you should have a lot of new content coming out! Use this content and promote it to your friends of current fans in target zip codes. We want potential customers...

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