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Today Instagram announced a brand new app for watching long-form video on Instagram called IGTV. Videos posted to Instagram have long been limited to only 60-seconds, which means that most users still rely on YouTube for long-form video. Now you will be able to upload hour long videos to IGTV. Things that make this app unique are: Videos are full screen and vertical. Most people prefer watching content the same way they hold their phone, so this is a nice addition...

Quick Tips for Phone Call Follow Up

Posted on May 11, 2017

in Social Strategies

Phone follow up is absolutely crucial for summer camps reaching out to prospective families. We have included some of our favorite follow up tips below. Phone Call Follow Up Quick Tips: Avoid the opening statement blunder: “I was calling to follow up on your info request.” “I am calling to see if you had any questions.’ “I just wanted to make sure you got my e-mail.” “The reason for my follow up was to see if you had come to a...

During Summer Marketing Strategy

Posted on April 12, 2017

in Uncategorized

Ever since I started Social Summer Camp, I’ve been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn’t just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time, we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do...

Share Multiple Photos in One Instagram Post

Posted on February 22, 2017

If you have ever felt like you might be over-posting on Instagram, this update will be very helpful for you! According to Instagram: "Starting today, you can share multiple photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all." When you upload a...

Facebook Introduces Automated Ad Rules

Posted on February 21, 2017

Less busy work, more optimization - that’s the goal of Facebook’s new Automated Rules tool for ads. Using this new feature, you can create rules and resulting actions to automatically apply to ads. Last Fall, Facebook introduced this new feature to help marketers speed up the ad optimization process. If you’re like most people, you probably spend a lot of time checking in on your ad performance. Now, Facebook can carry some of that weight to make your marketing duties a...

Saving Our Summer Camp Clients Money

Posted on October 18, 2016

A lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...

5 Changes Facebook Made to Your Business Page

Posted on August 24, 2016

by altadmin