Facebook Ad Targeting for Summer Camps
Watch this video to learn more about Facebook ad targeting for summer camps. Email blake@socialsummercamp.com with any questions! http://www.youtube.com/watch?v=SgRJ-hS4SmM...
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Google Search Insights for Camps
Google offers summer camps some great tools for learning more about what prospective parents are searching for. One tool, Google Trends, allows you to see what search terms are being searched for at certain times of the year. The image below shows last year's trend for searches using the following terms: summer camp texas (red), summer camp maine (blue) and summer camp new york (yellow). Understanding Google Search Insights could help you boost your website's traffic. The trend lines show what...
Read MoreUpdated – Save time by hiring a social media consultant for your camp
Social media marketing for summer camps is a full-time job! In fact, when I built out the chart below to estimate how many hours per month a camp should spend on social media, I was stunned to see my estimations top out somewhere around 55 hours per month! This is why hiring a consultant to do social media is so important. In general, the services of Social Summer Camp can take the time spent down to around 15 hours per...
Read MoreMeasuring social media success for summer camps
As part of the Social Summer Camp social media program for summer camps, I work with each camp to put together a short, medium and long-term measurement plan. A solid measurement plan is one of the most important aspects of a great social media program. Many summer camps are using social media, but have not figured out how to measure success. If you are running a social media program and not measuring results, try some of these short-term measurement ideas: Using Google...
Read MoreGrowing your camp is possible with social media
Many camps tell me they aren't interested in social media consulting because they aren't looking to grow their enrollment. While this is a great problem to have, I'm disappointed to hear about camps that aren't interested in growing past their current state. Of course, it is normal for camps to be comfortable with their current size, and it's true that growing a camp past its capacity can be time-intensive and expensive (more staff, more buildings, etc.) But what I want...
Read MoreTwitter Advertising for Summer Camps
Twitter released its self-serve advertising product to the public in April 2013 in an effort to give more small businesses the opportunity to share their message. For summer camps Twitter advertising can be a great way to: 1. Make sure your important messages get read - We all know how easy it is to miss a tweet! Camps can promote specific tweets in an effort to make sure that they are reaching their current followers. 2. Target potential parents to drive camp sign-ups...
Read MoreHow to hire a social media consultant for your summer camp
Hiring a social media consultant for your summer camp can be extremely overwhelming. I get asked all sorts of questions by camps who are unsure of the process and benefits of hiring a consultant. Some common objections I hear are: I already have a marketing associate on staff I have a social media intern who is responsible for this We already use social media We don't want to invest in social media because it does not drive our business results These...
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