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I wrote about the Facebook Lead Form Ad last week and about how AWESOME of a tool it is for summer camps! Well good news...

Google Customer Match for Summer Camps

Posted on January 18, 2016

Most of my Summer Camp clients have been using Facebook Custom Audiences for quite some time. This allows you to upload a customer list to Facebook and target an ad toward them. While this has been very successful on Facebook, you can actually use this same technique on Google as well. According to Google: "Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From...

Using Instagram Ads to Sign Up New Campers

Posted on October 20, 2015

in Social Strategies, Social Tools

We are absolutely loving Instagram ads over here at Social Summer Camp! In addition to being a brand new advertising platform for us, they have some unique advantages that we really enjoy: 1. Targeting: The targeting of Instagram ads is exactly the same as targeting of Facebook ads. Facebook's targeting is some of the best in the business, so we were absolutely thrilled to see so many great targeting options for Instagram. 2. Creative: In addition to doing one photo, you can also use...

How Pinteresting

Posted on August 25, 2015

Some of you may think that big red swirly P stands for procrastination, but Pinterest is striving for efficiency in ways you could have never imagined. I used to think that too, until I found what I was pinning to actually be useful and extremely relevant to my everyday life. Pinners spend an average of 15 minutes on Pinterest per visit. These pinners are made up of about 80% women, and 20% men and 23% of these pinners are active...

Missing Opportunities During The Summer

Posted on July 9, 2015

in Social Strategies

I've mentioned it a few times before, but summer should be the biggest time for marketing your summer camp. During the summer I spend a lot of time looking at what other camps are doing and, of course, refining the strategies of my current clients. I've noticed a few things that really back up my recommendation for how important summer marketing can be. 1. Many camps are not posting during the summer, but the ones who are see large increases in...

Summer is here!

Posted on June 11, 2015

in Camp Inspiration

We absolutely love summer at Social Summer Camp (no surprise, we are camp people after all!). It's hard to believe that another summer is upon us and that our 40+ clients are in their "playoff" season. As a part of our services during the summer we help camps reach a few of their marketing goals. We help summer camps: 1. Get their best summer content out to their current families 2. Get more parents to share their best summer content 3. Reach more people...

Men Are Using Pinterest Too

Posted on May 11, 2015

We talk a lot on this blog about developing a Pinterest strategy to reach moms, which is why this Mashable article took me so by surprise! "Earlier this year, the five-year-old San Francisco startup announced that men are actually its fastest-growing user demographic, with the number of men pinning and re-pinning doubling in 2014 to an unspecified number. From March 2014 to March 2015, Pinterest's user base climbed 25% year-over-year to 72.8 million monthly active users. And during the same period,...

Social Media for Summer Camps During the Summer

Posted on April 27, 2015

in Social Strategies