In just a few weeks Facebook is changing the text and aspect ratios for ads on its Mobile News Feed. The updates roll out on August 19, 2019, and aim to “match the look and feel of the new Facebook design introduced earlier this year.” This may seem like just another of the hundreds of updates Facebook rolls out annually, but these changes are important for online advertisers to understand and embrace. There are a few key changes to the...
Read MoreSummer camp tours are winding down and camp families are starting to make their final decisions about camp for next summer. While some families want to make a decision quickly post-tour, it is very common for some families to wait until closer to the early bird deadline to make a final decision. So what can you do to help turn these touring families into customers? Show them great content- I'm always shocked at how camps don't specifically advertise to families who...
Read MoreMany camps stop advertising during the summer. I've written in detail before about why you shouldn't do that, but if you camp decides to try out during summer advertising below is a great plan to follow: Promote your best content to friends of fans With daily posting during the summer you should have a lot of new content coming out! Use this content and promote it to your friends of current fans in target zip codes. We want potential customers...
Read MoreEver since I started Social Summer Camp, I’ve been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn’t just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time, we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do...
Read MoreDoes your camp love Facebook Live? I have seen some amazing use cases where camps are using Facebook Live to introduce staff, give a virtual tour of camp or just chat with prospective and current camp families. We've enjoyed great live video now, but ads are coming to this fantastic Facebook product. According to USA Today: "The company Thursday announced new initiatives to put more TV commercial-style ad breaks in live videos, and will begin testing ad breaks in traditional News Feed...
Read MoreLess busy work, more optimization - that’s the goal of Facebook’s new Automated Rules tool for ads. Using this new feature, you can create rules and resulting actions to automatically apply to ads. Last Fall, Facebook introduced this new feature to help marketers speed up the ad optimization process. If you’re like most people, you probably spend a lot of time checking in on your ad performance. Now, Facebook can carry some of that weight to make your marketing duties a...
Read MoreA lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...
Read MoreOver the summer Instagram made two huge launches that resulted in Instagram stories and business profiles. Now business profiles are something that we have been waiting for a long time to see! Insights on Instagram has been one of the most asked about features and it is finally here. Here are some of the highlights of business profiles: The ability to see insights for your followers and on individual posts The ability to promote an Instagram post directly from your account ...
Read MoreEven though the summer is our busiest time at Social Summer Camp (750 social media posts written a week...
Read MoreInstagram made an interesting announcement that they will be rolling out mobile banners on profiles called "profile taps." According to AdWeek: "Advertisers can measure profile clicks in their campaigns. Photo Illustration: Yuliya Kim; Sources: Instagram Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks...
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