Blog

by Holly Hearn

Social influence has monetary and marketing value thanks to influencers, a budding form of social media marketing. Influencer marketing involves endorsements from people with expert knowledge and/or social influence in their respective fields. It is most associated with Instagram, although influencers exist on Twitter, YouTube, Facebook, and even TikTok. According to some estimates, Americans see between 3,000-5,000 advertisements per day. Social media users often buy products recommended by trusted influencers. Over one-third (38%) of respondents who engage with influencers trust what...

Moderating Social Media and Digital Trolls

Posted on August 22, 2019

by Holly Hearn

Social media has created giant platforms for users to say what they want to whomever they want, creating a major issue for social media companies and users. Social media companies want to create a pleasant online environment for users, yet also want to be seen as upholding the American value of free speech. For years, there have been concerns over the open-forum, wild-west environment on the internet, but recently, calls for blocking certain kinds of speech on social media have...

How to Stay Away From Copyright Infringement

Posted on June 28, 2019

by Holly Hearn

It may be engaging and fun to add the newest, hottest song to a video to welcome back campers; however, it is likely that the video will be flagged for copyright infringement and you will face some consequences. Copyright infringement is the act of violating any of a copyright owner’s exclusive rights granted by the federal Copyright Act. Copyright was created to protect the work of artists and creatives so that they can have legal recourse when someone uses their...

Facebook’s Organic Reach Change… What’s Really Happening?

Posted on March 14, 2018

onThe new year brought extreme changes to Facebook’s algorithm that frightened many brands and marketers on social media. According to many, Facebook’s update allegedly could result in a decline in Facebook's organic reach for posts made by brands or companies on Facebook. Don’t you overwhelm yourself, let’s be clear here: This news isn’t really new and nothing is really changing. Facebook has changed their algorithm frequently for years now and we have already seen changes similar to this before. In November...

Staying Relevant on Facebook After Big Changes

Posted on February 26, 2018

in Social Media Roundup

As we see Facebook making big changes to their algorithm these next few months, we are looking for new ways to make content interesting and relevant to the audience for success on the platform. Adam Mosseri, Head of News Feed at Facebook, describes that Facebook will be focusing on content with “meaningful interactions”. This means that marketers should be able to adapt to changes and create content that will encourage engagement and conversation. Here are some tips to consider when...

Predicting Social Media Trends for 2018

Posted on February 20, 2018

in Social Media Roundup

In the past year, we saw a number of trends throughout several social platforms that have us wondering what’s to come in 2018! From the rise of Instagram “Stories” and the expansion of live streaming on Facebook to the increase in character limit on Twitter, social media platforms have marketers on edge, trying to adapt and stay on top of their online game. As 2018 begins, we hope to see new features that are beneficial and easy to use, both for...

Big Changes Coming to Social Media’s Biggest Platform

Posted on January 15, 2018

in Social Media Roundup

Written by Social Summer Camp intern, Breanna Salinas. Facebook recently announced big changes coming to user’s news feed after taking feedback from their consumers. An outline of the major changes we’ll be seeing: Facebook’s news feed will favor users friends and family’s content over brand and publishers content. Last Thursday, Mark Zuckerberg shared a message with the Facebook community announcing the reasoning behind this change. Through feedback from the community, Zuckerberg learned that they were overwhelmed with content from businesses, brands...

5 Ways To Use Instagram Stories Highlight Feature for Your Camp

Posted on January 8, 2018

in Social Media Roundup, Social Strategies

Written by Social Summer Camp intern, Breanna Salinas. How to Utilize Instagram Stories Highlights for Your Camp Instagram’s newest update is here and it’s more innovative than ever! Last month Instagram released its newest features: Instagram Stories Highlights and Stories Archive. The update lets users post Stories that don't expire and archive them so the content is not lost forever. Instagram Stories Highlights, or your permanent stories, will exist in a new section directly under your bio and right above your existing Instagram...

How to Keep Your Content Feeling Fresh Each Social Media Platform

Posted on December 6, 2017